Head of Growth and Marketing

1 week ago

Glasgow, United Kingdom MacGregor Black Full time

Are you an experienced digital and brand marketing leader who can step into a fast-paced consumer brand and provide structure, clarity, and continuity during a maternity leave period?
Do you excel in balancing hands-on execution with team leadership, ensuring consistent weekly trading, maintaining brand quality, and supporting performance channels to deliver results?

MacGregor Black is partnering with a confidential high-growth consumer brand to appoint an Interim Head of Marketing & Digital Growth . This is a critical role focused on continuity, commercial performance, and steady leadership across a multi-channel marketing function.
Reporting to the senior leadership team, you will guide the marketing organisation through a key period while ensuring momentum, clarity, and strong operational rhythm across digital, brand, and ecommerce touchpoints.

Own weekly trading performance across DTC and marketplaces, ensuring clear priorities and efficient execution.
Support improvements in ROAS, ACOS, CAC and paid performance through disciplined weekly optimisation.
Maintain momentum across TikTok Shop and Amazon, ensuring strong content, merchandising quality, and channel hygiene.
Ensure consistent, benefits-led brand storytelling across all customer touchpoints.
Oversee delivery of campaigns, creative workflows, and content required for paid, social, CRM and marketplace channels.
Maintain UGC, influencer and creator pipelines to support performance channels and trading moments.
Provide direction on brand guardianship without redefining the long-term strategy unless required.
Provide clear, steady leadership to a multi-disciplinary team across brand, digital, CRM, creative, social and marketplaces.
Strengthen team clarity, accountability and week-to-week cadence during the maternity cover period.
Work closely with Finance, Operations, Product and Customer Service to align messaging, demand planning and trading priorities.
An experienced marketing leader with a background in DTC consumer brands , ideally physical product led.
Strong understanding of performance marketing , CRM , social , UGC , marketplaces and the interplay between creative and performance.
Play a pivotal interim role within a growing, globally minded consumer brand.
Lead a talented marketing team through an important maternity cover period.
Shape consistent customer messaging and support commercial performance across multiple channels.
If you are a confident interim marketing leader who can hit the ground running and support both brand and performance during a high-growth period, we’d love to hear from you.

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