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Head of Marketing

2 months ago

United Kingdom Coopers Recruit Limited Full time

Head of Marketing

Permanent, Full-time

Salary negotiable circa £85,000 pa + benefits package

Remote with a monthly meet-up - location agreed with the team 


About

Our client is a leading software provider trusted by companies worldwide. They’re not a huge business with around 50 people and two in marketing, however, they are continuing to grow and soon to launch a new and exciting off-the-shelf software product to market that will adopt a product-led growth (PLG) approach in marketing. 

If you're passionate about B2B tech marketing, comfortable with data-driven decision-making, and eager to tackle the challenges of launching a new product while maintaining momentum for an existing offering, we want to hear from you


The Opportunity

We're seeking a dynamic and experienced Head of Marketing to lead their existing and established software product With support from a Senior Marketing Manager, the successful candidate will drive the new product launch and execution, with ongoing tasks spanning all marketing channels.


The ideal candidate will ideally be seeking a long-term permanent role, be able to demonstrate marketing expertise in product marketing and product-led growth marketing, with proven experience in B2B software and marketing transformation and management.


Key Responsibilities:

  • Spearhead the launch of our new product and implement a PLG marketing approach
  • Develop and execute marketing strategy and plans with support from direct report
  • Develop and execute product marketing and content strategies and plans with support from direct report
  • Lead branding and positioning strategy and tasks
  • Manage and mentor one direct report
  • Work in close partnership with SDR/BDR, Product, Customer Success, and Senior Leadership teams.
  • Oversee and improve marketing performance and marketing technology operational activities 
  • Drive data-driven marketing decisions and continuous improvements
  • Manage marketing budgets and demonstrate ROI to senior leadership


Qualifications:

  • Proven experience in B2B SaaS marketing, with both enterprise and PLG models
  • Strong background in product marketing and go-to-market strategy development
  • Experience leading marketing teams and cross-departmental collaboration
  • Proficiency with marketing automation tools, particularly HubSpot
  • Data-driven mindset with experience in marketing analytics
  • Excellent communication and presentation skills
  • Strategic thinking ability with a hands-on, execution-focused approach
  • Player/Manager profile who enjoys a blended strategic and hands-on role


 Why Join?

  • Lead a marketing transformation in a growing Software Company
  • Launch an exciting new product and lead marketing for the long-term
  • Join the senior leadership team and influence company direction
  • Enjoy the flexibility of remote work with the backing of an established company
  • Gain invaluable experience in both enterprise B2B marketing and PLG strategies


As a marketing specialist recruitment services provider, we offer a personal service that will give you the best possible outcome in the recruitment process.