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Digital Media Lead
4 months ago
Digital Media Lead . Reporting into our Director of Customer you will build and drive our vision and strategy for all digital channels, which will continue driving our growth.
You will be responsible for our complete spectrum of digital channels, which will include owning performance marketing, SEO, brand activations, measurement and analytics, whilst working hand-in hand with our Director of Customer and Head of Digital Trade to drive an aligned approach.
Key responsibilities of the role include:nEstablish testing and optimisation plans, methodologies and platforms.nDrive customer acquisition efforts through performance marketing.nCollaborate with CRM on a customer lifecycle strategy to ensure digital media implementation is aligned to customer moments.nDevelop and co-create a team of high performing digital marketers, ensuring their personal and skills development.nAssess and build the right balance between in-house skills and implementation, and outsource expertise and delivery.nManagement of digital agencies, SaaS platforms and tools to help resource and automate our efforts.nManage marketing analytics and reporting across the marketing team, to drive insights on key levers and ROI.nWork with Commercial and trading teams to build our product activations across the customer calendar.nCollaborate with Marketing to align digital channel activation to key customer moments and campaigns.
About you:nExtensive experience in a digital marketing leadership role encompassing growth, performance marketing and lifecycle / CRM with a track record for driving growth with positive customer economics.nStrong domain expertise in performance marketing and lifecycle / CRM with experience across SEO, product-led growth, and marketing analytics.nVoracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.nStrong empathy for the customer and a quick learner to understand customer behaviour.nStrong negotiation and leadership skills of third-party agencies to get the best from our partners.nPositive leadership behaviours to build a great culture in our digital world.
Come and be part of Signet Jewelers and enjoy the following fantastic benefits:nCompany car or car allowancenPersonal healthcare schemenGenerous discount of up to 30% off our fabulous products from day one.nAn annual enhanced discount to celebrate the day you joined our team.nRetirement Savings plans which offer flexibility in the way you save for the future.nImmediate Life Assurance from day one.nRecognised qualifications, study support and structured career progression.nHealth and Wellbeing Scheme.nFinancial Wellbeing scheme.nGive As You Earn scheme – An easy way to support causes close to your heart.nReal Rewards - exclusive discounts on groceries, travel and leisure.
Be part of something specialnSignet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that’s not all, we are part of the world’s largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you.
