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Programmatic Account Director
4 months ago
Company Overview:
An independent agency dedicated to delivering innovative digital marketing solutions to our clients. We specialize in leveraging cutting-edge technology and data-driven strategies to maximize our clients' advertising ROI. As a team, we are committed to staying ahead of the curve in the rapidly evolving digital landscape.
Position Overview:
We are seeking a talented and experienced Programmatic Lead to join our team. The Programmatic Lead will be responsible for overseeing all aspects of our programmatic advertising campaigns, including strategy development, campaign execution, optimization, and performance analysis. The ideal candidate will have a deep understanding of programmatic buying platforms, excellent analytical skills, and a proven track record of driving results in a fast-paced agency environment.
Responsibilities:nDevelop and implement programmatic advertising strategies that align with client objectives and KPIs.nManage all aspects of programmatic campaigns, including campaign setup, optimization, and performance tracking.nUtilize programmatic buying platforms (e.g., DSPs, DMPs) to execute campaigns across display, video, mobile, and other digital channels.nConduct audience segmentation and targeting to reach the most relevant audiences with tailored messaging.nMonitor campaign performance and proactively optimize to improve key metrics such as CTR, CPA, and ROI.nCollaborate with cross-functional teams, including account management, creative, and analytics, to ensure seamless campaign execution.nStay informed about industry trends, emerging technologies, and best practices in programmatic advertising.nProvide regular reporting and insights to clients, highlighting campaign performance and opportunities for optimization.nMentor and guide junior team members, providing training and support as needed.
Qualifications:nBachelor's degree in Marketing, Advertising, Business, or related field.n5+ years of experience in digital advertising, with a focus on programmatic buying.nProficiency with programmatic buying platforms such as Google Display & Video 360, The Trade Desk, or similar DSPs.nStrong analytical skills and ability to derive actionable insights from campaign data.nExperience managing programmatic campaigns across multiple channels (display, video, mobile, etc.).nExcellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.nDetail-oriented and organized, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.nDemonstrated ability to drive results and meet performance goals within budget constraints.nGoogle Ads and/or IAB certification(s) a plus.
Benefits:nCompetitive salary commensurate with experience.nComprehensive health, dental, and vision insurance.nPension ContributionnGenerous paid time off and holidays.nProfessional development opportunities and training.nFun and collaborative work environment with a focus on innovation and creativity.
