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Lead Marketing Specialist

2 months ago

Farnham, United Kingdom Howett Thorpe Full time
This company is a leading provider of innovative electric vehicle solutions, focused on driving sustainable transportation across Europe. Their mission is to create smart, efficient, and environmentally friendly transport options that contribute to a cleaner future. With a strong presence in the electric vehicle market and a commitment to cutting-edge technology, they are at the forefront of the automotive industry's shift towards zero-emission mobility.
Lead Marketing Specialist - About The Role
This role offers the opportunity to contribute to the brand's growth by executing marketing strategies that showcase their advanced vehicle technologies. As a Lead Marketing Specialist, you will play a pivotal role in promoting the company’s products, managing content, and driving customer engagement. You will also support their sister company's marketing efforts, ensuring a unified approach across the brand.
Your key responsibilities will be:
* Align product marketing activities with overall brand positioning and business objectives.
* Plan and execute customer campaigns to promote our technology, sustain awareness, and drive adoption.
* Develop and manage compelling content for current and prospective customers, including case studies, webinars, and digital assets.
* Oversee the global conference calendar and manage speaker content production.
* Measure and report on marketing activities' outcomes and ROI.
* Conduct research and analyse data to identify and define target audiences.
* Coordinate promotional activities, events, and interviews.
* Manage multimedia content production and website maintenance.
The successful Lead Marketing Specialist will have/be:
* Minimum of 3 years of experience in a similar marketing role, with a proven track record of delivering on commitments.
* Project-based marketing experience is highly advantageous.
* Results-oriented and self-motivated with strong written and oral communication skills.
* Collaborative experience working with remote teams across different geographies.
* Proactive management of content, events, and media.
* Strong social media and digital skills.
* Ability to adapt to change and incorporate new insights and ideas.
* Strong motivation and energy to see projects through to completion.
* Significant experience in product marketing for B2B technology or automotive products.
* Proven success in creating marketing plans for diverse geographic regions and languages.
* Experience with Account Based Marketing (ABM).
* Ability to translate complex ideas and data into simple, impactful messages.
* Creative flair in product positioning and marketing campaigns.
Lead Marketing Specialist - Benefits:
* Life Assurance: Four times annual basic salary coverage.
* Pension Scheme: Company matches contributions from 5% to 7%.
* Private Healthcare: Coverage for employees, partners, and dependents.
* Learning & Development: Access to various training courses and development opportunities.
* Relocation Package: Assistance for employees and families relocating to the area.
* Discretionary Bonus: Up to 15% of annual salary, subject to meeting agreed targets.
Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications we currently receive, we are unable to respond to all candidates. If you do not hear from a Consultant within 5 working days, please assume that you have not been successful.
Refer a friend
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