Lead Marketing Specialist

1 month ago

Farnham, Surrey, United Kingdom Howett Thorpe Full time
About the Role

This is an exciting opportunity to join Howett Thorpe as a Lead Marketing Specialist, where you will play a pivotal role in promoting the company's innovative electric vehicle solutions. As a key member of the marketing team, you will be responsible for executing marketing strategies that showcase the company's advanced vehicle technologies and drive customer engagement.

Key Responsibilities
  1. Develop and manage compelling content for current and prospective customers, including case studies, webinars, and digital assets.
  2. Oversee the global conference calendar and manage speaker content production.
  3. Measure and report on marketing activities' outcomes and ROI.
  4. Conduct research and analyse data to identify and define target audiences.
  5. Manage multimedia content production and website maintenance.
Requirements
  1. Minimum of 3 years of experience in a similar marketing role, with a proven track record of delivering on commitments.
  2. Project-based marketing experience is highly advantageous.
  3. Proactive management of content, events, and media.
  4. Strong social media and digital skills.
  5. Strong motivation and energy to see projects through to completion.
  6. Significant experience in product marketing for B2B technology or automotive products.
  7. Proven success in creating marketing plans for diverse geographic regions and languages.
  8. Experience with Account Based Marketing (ABM).
  9. Ability to translate complex ideas and data into simple, impactful messages.
  10. Creative flair in product positioning and marketing campaigns.
What We Offer
  1. Life Assurance: Four times annual basic salary coverage.
  2. Pension Scheme: Company matches contributions from 5% to 7%.
  3. Private Healthcare: Coverage for employees, partners, and dependents.
  4. Relocation Package: Assistance for employees and families relocating to the area.
  5. Discretionary Bonus: Up to 15% of annual salary, subject to meeting agreed targets.

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