Community and Performance Marketing Manager

4 weeks ago

Cambridge, United Kingdom Cambridge Education Group Full time
Marketing Manager
Who are we looking for?
We are looking for a new Community and Performance Marketing Manager to join our ONCAMPUS Marketing team.
The Community and Performance Manager role at Cambridge Education Group will drive brand growth and engagement by overseeing social media strategies, collaborating with content creators for user-generated content (UGC) and responsible for the management of all digital performance activity. The position reports to the Deputy Marketing Director (Corporate) and will work closely with the Direct Sales Team, and our Global Marketing Team and business development leads.
With proven experience in social media management, community growth and social media advertising, you will be focusing on growing and engaging our social media community by developing social media strategies to increase brand awareness and customer engagement. You will be working with content creators and ambassadors to generate user-generated content (UGC).
As part of this role, previous line management experience is desirable.
The role is on a full-time, permanent basis. The ONCAMPUS Marketing team is based in Cambridge under the Hybrid Working pattern with 2 days in the office.
Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible.
Key responsibilities:
* To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each brand.
* To oversee digital marketing campaigns by planning, implementing, and optimising campaigns.
* To analyse and report on website performance and regularly assess website performance data and provide detailed reports on key metrics to implement enhancements.
* To develop and implement SEO strategies by creating content plans, conducting keyword research, and writing and optimising website content to improve search engine rankings.
* To use a variety of tools to compile and draw insight from both sector-specific and generic industry data in order to better understand user trends and behaviour and add context to the performance of each campaign.
* To gather regular feedback from the Direct Sales Team on the lead quality and implement campaign improvements and to manage operational budgets in line with strategy and ensure that monthly spend is on target.
* To ensure knowledge of the digital marketing industry is kept up to date and relevant networking/researching/reading blogs and news sources.
Person Specification & experience we look for:
* Educated to undergraduate degree level or equivalent marketing qualifications (essential)
* Minimum of 3 years’ work experience in a marketing role, within a commercially driven environment (essential)
* Proven experience in social media management, community growth and social media advertising (essential)
* Demonstrated success in working with influencers and generating UGC (essential)
* Minimum of 3 years of experience in a managerial role within marketing (essential)
* Strong background in analysing website performance and implementing SEO strategies (essential)
* Experience managing a wide range of digital marketing projects and campaigns (essential)
* Experience with social media advertising (essential)
* Experience of working with analytical software (essential)
What does ONCAMPUS do?
ONCAMPUS teach pre-university programmes with opportunity for guaranteed progression to a wide range of undergraduate and Master’s degrees at leading universities in the U.K, and mainland Europe. Since 2008, ONCAMPUS has helped thousands of students progress to their chosen university. ONCAMPUS is part of Cambridge Education Group a global company with its headquarters in Cambridge, UK.
Why will you love working here?
Working with our ONCAMPUS team, you will have the opportunity to work with a team who have a shared focus of collaborating and improve the lives of learners. You will have the best of both worlds, the opportunity to grow personally whilst helping students develop.
Join a global education organisation that is respected for its successes and provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Group’s flexible and fast-paced experts help learners around the world to Achieve More.
Benefits
* Private Medical Insurance
* Life Assurance cover
* Perkbox (includes hundreds of discounts)
* Salary sacrifice car leasing Scheme from Tusker
* Salary sacrifice Cycle to Work scheme
* Salary sacrifice Technology Purchasing Scheme
* Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions
* Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)
* Social committee – who organise social events across the Company
Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.
Holiday – Enhanced holiday of 25 days plus U.K bank Holidays.’
Closing Date 25 August 2024
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