Employer Brand Content Specialist
4 weeks ago
The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role for 6 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £46,500 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
We are looking for a passionate creative to help us bring the Unilever employee experience to life through creative storytelling. As Employer Brand Content Specialist you will play an integral role in shaping how we market Unilever as an employer to over 18.6M people on LinkedIn and beyond.
The Global Employer Brand Marketing & Content team is responsible for driving awareness and consideration of Unilever as an employer within key demographics.
As part of this role, you'll get the opportunity to fully immerse yourself in Unilever. You'll work with an engaged Employer Brand Community (made up of >100 individuals around the world) and collaborate with a diverse internal network (including Comms, Marketing, ED&I and more) and a variety of external partners (LinkedIn, Universum, TikTok and many more).
Your job will be to understand what Unilever has to offer and what we stand for as employer, and to turn this into compelling stories, content and campaigns to engage future talent.
Key Responsibilities
Content planning
Work closely with the Senior Content & Channels Manager to build, optimise and execute the global Employer Brand content strategy and planning
Ensure all Employer Brand (EB) content is aligned with EB objectives
Partner with the Employer Brand Paid Media Specialist to co-create the annual paid media strategy
Understand wider Unilever frameworks/strategies (e.g.: ED&I agenda; corporate comms objectives) and ensure that the Global EB calendar both complements and contributes to these
Copywriting & Content Creation
Brand guardianship - maintain and guard tone of voice, look and feel and quality of content across all channels
Employer Value Proposition (EVP) - bring the Unilever EVP to life through quality storytelling, content and campaigns
Copywriting - build the monthly content calendar and write compelling social media copy
Social Media Management
Page management - day-to-day ownership and management of the Unilever Linkedin page (alongside other social media channels)
Pilots - tunning test & learn pilots; optimising content and copy to drive learnings and performance
Community Management - working alongside this team to drive engagement, develop learning, spot trends and supervise crisis management
Campaigns - partnering with agencies/freelancers when applicable to develop and execute bigger campaigns
Monthly reporting - utilising data and analytics to regularly assess content performance, spot trends/opportunities and optimise future activity
Stakeholder Management
Cultivate and manage a network of internal stakeholders to develop understanding of the wider business to fuel the EB content calendar
Partner with internal teams to collaborate and advise on how the EB agenda and EVP can be included within their campaigns and activities
Culture and Inspiration
Work in an agile, flexible way and encourage the rest of the team to do the same
Drive proactivity and a culture of 'doing it ourselves' wherever possible
Deliver excitement about Employer Brand storytelling, with insights, best practices, inspiration, and more
Key Skills Required
Understanding and demonstrable skills in copywriting
Experience in Employer Branding; Corporate Communications or Brand/Digital Marketing
Social Media Management (Linkedin experience is a bonus)
Strong organisational and planning skills
Basic Canva/editing skills a plus, but not essential
History of working across multiple geographies/cultures a preference, but not required
Proactive attitude - willing to get stuck in and execute wherever possible
Agility - able to cope with change and adapt and prioritise
Flexibility - can work across multiple projects simultaneously
Strategic thinking - able to see the big picture and how each activity contributes to the long term
Positivity & Passion - able to inspire action in others
Creativity - a love for great content and storytelling
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