Senior Digital Strategist

3 weeks ago

london city of london, United Kingdom MSL (Global) Full time

Freelance Digital / Social Strategist Start - ASAP Duration - 3 months Rate - Up to £500 depending on exp Onsite 4 days / 1 day remote MUST HAVE COMMS / PR EXPERIENCE REQUIREMENTS Digital Strategy & Planning • Develop and implement integrated digital strategies that support corporate communications objectives, including reputation management, stakeholder engagement, and thought leadership. • Translate business goals into actionable digital plans across web, social and paid channels. • Shape content pillars and messaging frameworks suitable for corporate audiences (e.g. investors, policymakers, employees, media). • Advise on digital-first storytelling, ESG positioning and executive visibility initiatives. Paid Media Planning & Scheduling • Lead on paid media strategy across corporate campaigns, ensuring alignment with wider communications objectives. • Develop and manage paid media plans — including platform selection, audience targeting, creative recommendations and budget allocation. • Oversee scheduling, optimisation and performance tracking of paid campaigns • Provide clients with clear, data-led recommendations on how paid media can amplify organic and earned activity. Client Leadership & Advisory • Serve as the senior digital advisor providing strategic counsel on all aspects of digital communications. Content & Channel Management • Oversee the planning, creation and distribution of high-quality corporate content across digital platforms. • Ensure consistency of tone, brand identity and messaging across all channels. • Support content governance, website development, and channel optimisation initiatives. • Work closely with creative, PR and content production teams to deliver cohesive, impactful campaigns. Performance, Analytics & Reporting • Establish robust measurement frameworks to evaluate digital performance and impact. • Develop dashboards and reports that translate data into actionable insight. • Use analytics to inform ongoing optimisation of content, paid activity and digital presence. • Present performance insights and strategic recommendations to clients and internal stakeholders.

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