Head of Marketing
3 weeks ago
We are a successful travel management company for the charity and academic communities, and we are proud and passionate about what we do.
We are looking for a Head of Marketing to bring to life our integrated global marketing and communications strategy, and to raise awareness of our products and the high-quality service we offer to charities, universities and the not-for-profit sector. This is a senior role within our organisation and the successful candidate will have a strong commercial focus and the ability to identify opportunities to showcase the business in markets around the world. Key tasks will include:
- Developing and delivering a global marketing and communications plan
- Managing and developing our brand, to truly represent our values and culture to internal and external stakeholders
- Managing, supporting and inspiring a team of four to deliver an outstanding, results-focused marketing and communications strategy
- Developing KPIs and Objectives in line with the business plan and reporting on progress to the Board of Directors each month
- Managing the marketing budget including the production of an annual budgeted marketing plan
- Managing marketing requests from around the organisation and proactively seeking opportunities to further support and improve collateral.
- Managing the relationship with our PR agency, coordinating press releases, insight pieces, commentary and industry research
- Managing Diversity Travel & Diversity Study Trips global websites and using website analytics to further improve the sites
- Steering growth of brands via performance marketing across all channels
- Overseeing social media platforms and email marketing using our CRM system
- Regularly researching, analysing and monitoring trends within the business travel and the sectors our clients operate in
- Significant experience working in a mixed marketing role within B2B and B2C environments
- Proven experience of managing a high performing marketing team
- Strong events management and delivery experience
- Experience using social media platforms for online analysis and marketing
- Organisation and time management skills
- Highly detail orientated and results focussed
- Excellent writing and editing skills
- Excellent verbal and presentation skills
- Strong computer skills, including Microsoft Office (Word, Excel, PowerPoint), as well as internet research skills
- Experience within business travel or any of our core sectors desirable
In return you will receive:
- Salary to £70k (pending experience)
- 24.5 days holiday (plus bank holidays), rising to 25.5 days after 12 months of service
- Option to buy or sell additional annual leave
- Private Healthcare
- Employee Assistance Program
- Healthcare Cash Plan
- Pension
- Life Assurance
- Season ticket loan
- Discounted staff travel
- Cycle to Work Scheme
If you are interested in our role and meet the requirements above, then please do get in touch. Our hours of work are Monday – Friday, 8.45am – 5.30pm. Our office is based in Manchester City Centre, and we offer a hybrid working pattern of 3 days office and 2 days working from home.
Welcome to Diversity Travel – We’re a successful travel management company for the charity and academic communities. We’re proud and passionate about what we do in helping our clients understand and save money on their travel and accommodation. We invite you to visit our company LinkedIn page to learn more about us and what we do.
We’re proud and passionate about what we do.
We embrace diversity and treat everyone with respect and trust.
We always look to improve our products, services and ourselves.
We keep the customer at the heart of everything we do.
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