Head of Marketing

3 weeks ago

United Kingdom FI Real Estate Management Ltd Full time

Job Title : Head of Marketing (On-Site)
Division : FI Real Estate Management
Location : Based at Head Office, Canal Mill, Chorley, Lancashire, PR6 9AF
Liaison with : Various departments, stakeholders and affiliates
Permanent Role Overview

Lead the core areas of the marketing department, including digital marketing, web-based content, offline and online media marketing, social media marketing direct marketing and events to drive growth and revenue across all divisions within the group. The role is based at our Head office in Chorley but requires the successful candidate to travel to sites across the Country on occasion.

Your day-to-day duties will include:
  • Conception and development of marketing plans and strategies, events and promotional programmes to drive interest and sales.
  • Overall responsibility for delivering all marketing communications requirements for the business within the required quality, time and budget parameters.
  • Focusing on growing audiences and the uptake for products and services.
  • Reviewing and reporting on all areas of the marketing strategies and its implementation.
  • Managing creative agencies and retainer partners.
  • Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
  • Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
  • Conducting strategic marketing analysis that will help guide marketing messages.
  • Overseeing social media planning and execution in line with marketing strategies.
  • Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans.
  • Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
  • Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation e.g. GDPR
  • Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
  • Efficiently managing annual marketing budgets.
  • Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
  • Establishes, develops and reviews appropriate performance metrics to ensure continuous improvement and effectiveness of the marketing team.
  • Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
  • Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
  • The ability to develop strong relationships with cross-departmental team members to enable collaboration, advice sharing, and directional leadership where required.
  • Excellent understanding of Commercial Real Estate regulations, professional standards, policies, procedures, and legislation.
  • The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), and ideally experience with Google Business Tools, including Analytics and HubSpot.
Qualifications, Licences & Certifications:
  • A bachelor’s degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
  • Minimum 8 years’ experience in a marketing role.
  • Minimum 5 years’ experience in a management role.
  • Minimum 5 years’ experience in commercial real estate.
  • Fluent level of both spoken and written English.
Advantageous but not required:
  • A Chartered Institute of Marketing (CIM) professional diploma.
  • Or a qualification from the Institute of Data and Marketing.
  • Strategic thinking and problem-solving abilities.
  • Superior interpersonal and organisational skills.
  • Confidence to use initiative.
  • A positive and approachable manner.
  • Good time management skills and the ability to prioritise.
  • Excellent communication and presentation skills.
  • Adaptability to change.
  • Willingness to embrace new ideas and processes.
  • Interest in developing your own skills and knowledge.
  • The ability to be challenged on your advice and to accept criticism.
  • Able to make quick but rational decisions when working under pressure.
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