Sales Manager

3 weeks ago

Guildford, United Kingdom Springboard Success Full time

Job Title: Sales Manager – B2B Exhibitions

Location: Guildford (2 days in-office)

Salary: Competitive + Uncapped Commission

Company Overview: Our client, a leader in organising large-scale B2B exhibitions, is poised for significant expansion following a recent acquisition. With fresh investment and a track record of producing three highly successful retail property events, they are looking for a dynamic Sales Manager to drive further growth and success. These events have become the go-to gatherings for retailers, landlords, and agents eager to connect and make deals. As the business continues to thrive, this role presents an exceptional opportunity for career progression, with a clear and promising pathway ahead.


Role Overview: In this exciting role, you will inherit £1.8 million worth of accounts and take charge of selling sponsorships and exhibition stand space for the company’s flagship events. This is the first time a dedicated Sales Manager will focus solely on driving growth, making it a pivotal role within the business. You’ll receive direct support and mentorship from the Event Manager, who has been managing both sales and operations, ensuring a seamless transition as you take over her established clients.

What's particularly exciting is the untapped potential in this role. Up until now, all sales have been inbound, leaving a vast market waiting to be explored. With plans to introduce more premium stands and branded networking areas, the value proposition is set to skyrocket. As you establish yourself, you will have the opportunity to build and lead your own team, making you a key player in the business’s growth strategy.


Key Responsibilities:

  • Drive sales of exhibition and sponsorship packages, focusing on expanding the customer base and rebooking clients with increased order values year-on-year.
  • Take ownership of £1.8 million worth of accounts, working to maximise their value and grow the business.
  • Win new business by exploring the vast untapped market potential and up-sell and cross-sell across the events portfolio.
  • Lead effective sales conversations in person, on the phone, and via video conferencing, with a focus on building strong client relationships.
  • Proactively prospect for new opportunities across various platforms and collaborate with colleagues to deliver ROI for clients.
  • Create compelling proposals that resonate with client decision-makers, championing client results within the business to secure deals and drive future growth.
  • Utilise CRM, LinkedIn, and other systems to manage time effectively, maximise pipeline, and achieve sales targets.


Key Behaviours:

  • Enthusiasm: A passion for sales, events, and delivering results. You will hit the ground running and start making calls from day one.
  • Collaboration: Work closely with clients to understand their priorities and challenges, co-creating bespoke recommendations with colleagues to deliver results.
  • Control: Confidently sell to C-Suite decision-makers and senior marketers, tailoring your approach to meet individual client needs.
  • Speeding-up Decisions: Understand client decision-making processes, build internal support, and help close deals swiftly.
  • Strong Negotiation: Engage effectively with professional negotiators, ensuring the best outcomes for the business.
  • Social: Enjoy spending time with clients at events, meetings, and lunches, building deeper commercial relationships based on meaningful value.
  • Growth Mindset: Be ready to learn, coachable, and value training and development to continuously improve.
  • Team Player: Value teamwork and understand that the success of the team is paramount.


Desired Experience:

  • 3+ years of B2B events sales experience, with a strong understanding of transactional events vs. trade shows or conferences.
  • Proven success in generating new business and expanding client accounts, ideally in the retail and property sectors.
  • Confidence and comfort in leading face-to-face business development meetings at client offices and on-site at events.
  • Suitable for a high-achieving B2B events sales professional looking to join an ambitious and growing business.


  • Competitive salary with uncapped commission and additional bonuses for hitting total revenue targets.
  • 25 days holiday per annum, plus approximately 4 additional days over Christmas when the office is closed.
  • Frequent team-building and social activities in a fun and lively work environment.
  • Private Pension Scheme (for UK-based employees).
  • Significant career progression opportunities, including the potential to build and lead your own team as the business continues to expand.


Why apply: Our client is on the brink of massive growth, backed by substantial new investment and a solid track record of success. Joining now places you in a prime position to grow with the company, with ample opportunities for career advancement. The team is made up of talented individuals who bring a wealth of expertise and creativity, making for a lively and enjoyable work environment. If you are an ambitious individual looking to make a significant impact, this role offers an exciting and rewarding career path.


How to Apply: If this exciting opportunity sounds like the perfect fit for you, and you have the experience in B2B event sales that we’re looking for, we’d love to discuss it with you in more detail. Apply today to become a key player in our client's high-performance team and drive the success of premier events in the property sector across Europe.

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