Senior CRM Executive/ CRM Manager

2 weeks ago


London Area, United Kingdom Fella and Jones Full time

CRM Manager

£45,000 per annum + Generous Benefits

London /Hybrid


Fella & Jones are partnered with this innovative Premium Womenswear Brand as they continue their exciting growth. The brand are currently looking for a talented CRM Manager to join their team

Reporting into the Head Of Performance & Digital Marketing, key responsibilities include

  • Retention Strategy: Design and implement retention strategies across CRM, email, SMS, and loyalty channels.
  • Customer Lifecycle: Map and optimise the customer journey to boost engagement, repeat purchases, and loyalty.
  • Data-Driven Insight: Build and manage retention analytics frameworks to uncover insights and inform decisions.
  • Loyalty Program Design: Create and optimise loyalty programs that elevate the customer experience.
  • Campaign Leadership: Oversee the execution of email and SMS campaigns with impactful, personalised messaging.
  • Cross-Functional Collaboration: Work with marketing, creative, and e-commerce teams for seamless customer experiences.
  • A/B Testing & Optimisation: Test and refine retention tactics to achieve key metrics like repeat purchase rates.
  • Trend Monitoring: Stay ahead of industry trends and apply them to innovate our retention efforts.


What the brand is looking For

  • Experience: 2+ years in retention marketing, CRM, or lifecycle marketing (fashion/e-commerce preferred).
  • Analytical Mindset: Proficiency with tools like Google Analytics and CRM platforms to leverage customer data.
  • CRM Expertise: Proven track record in managing email, SMS, and loyalty programs.
  • Customer-Centric Approach: Strategic thinker passionate about enhancing the customer journey.


To be considered for the role, please apply via Linkedin or contact the Fella & Jones team at


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