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Employer Brand Specialist

2 months ago

United Kingdom Randstad Enterprise Full time

About Randstad Enterprise


Randstad Enterprise sits within the Randstad Group, which specializes in solutions in the field of flexible work and human resources services.


Our services range from regular temporary staffing and permanent placements to Inhouse, Professionals, Search & Selection, outplacement, and HR Solutions. The Randstad Group is one of the leading HR services providers in the world, with top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland, Portugal, Spain, Switzerland, the UK, and the United States, as well as major positions in Australia and Japan.


Randstad Enterprise is known across the globe for its reputation and success in strategic talent acquisition, recruitment and talent management solutions.


We are growing as a global talent marketing team with a focus on contributing to the employer branding and media & digital transformation of our company and clients.

Our team consists of experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures.


We work within a very flexible work environment in which there are clear responsibilities on output but also a lot of room for creativity and innovative ideas. Our final goal is to hire more, hire faster, hire cost-effective.


What will you do?


  • Works with Client Partners to define client strategy connected to business goals
  • Owns and develop the client plan template on how we present e2e strategies to clients (current and potential) - in strong collaboration with client partners and digital team
  • Works with stakeholders, creative and digital team to identify, design and develop strategic, employer brand driven attraction strategies and campaigns
  • Support technology improvement to offer seamless experience for talent and increase operational effectiveness of recruitment marketing, media and digital campaigns - reducing overall reliance on job boards and LinkedIn licences
  • Provides support to Client Partners around employer brand research and insights in order to develop robust creative briefs and strong value propositions that leverage client employer brands, tailored to key talent audiences.
  • Utilise market data and talent insights to articulate key selling points across the candidate journey


Key support to the client partnering and creative team


  • Attraction strategies and proposals informed by data and insights
  • Creation, management and execution of end-to-end strategies in collaboration with the other teams
  • Data analysis of recruitment marketing campaigns and activities with constant improvements and additional activity advices
  • Collaborate strongly with creatives and client partners from the briefing stage to make sure messaging in on point and tailored by channel


What will you bring?


  • Employer brand and talent marketing knowledge including creative strategies
  • Strong knowledge or interest in targeting and target segmentation
  • Depth understanding of employer brand and EVP thought leadership with experience of hands on delivery in this space
  • Experience in designing and managing end-to-end campaigns and attraction marketing projects and managing stakeholders
  • Excellent command of English language (written and spoken) and communication skills
  • Ability to create well written and designed proposals and strategies, using the relevant operating systems, e.g Google Suite or Microsoft Office
  • Experience in a similar role ideally within a strategic employer brand role
  • Relevant certifications or experiences


What will you get in return?


  • An empathetic culture and supportive leadership who prioritise your well-being and personal development
  • Ability to grow in multiple areas in the company. We offer internal career opportunities, international mobility and a fully flexible working environment.
  • Be part of a culture of inclusion and belonging
  • A competitive salary, an unrivalled share purchase plan and generous benefits (bonus, insurance, discounts…etc.)


What next?


If you're enthusiastic, proactive and creative with a passion for employer branding and are excited by this opportunity we would love to hear from you, so please apply


We are an inclusive employer and should you require any reasonable adjustments in order to complete any aspect of the recruitment process, please contact the Internal Talent Acquisition (ITA) team.