Brand Creative

2 weeks ago

Woking, United Kingdom Asahi International Full time
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GLOBAL HEAD OF BRAND: GLOBAL HEAD OF BRAND: Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan.
Employing 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel.
The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network.
The Global Head of Brand works closely with the GBD in leading the regular creation of a assets based on the creative platform and in line with the brand’s communication and touchpoint strategy. They lead the development of the digital strategy and executions to engage our consumers in new and differentiated ways.
They will lead the development of assets for Retail and On-Trade and ensure the brand stays unique and differentiated in the eyes of consumers and customers and thus maintains its premium value.
They will lead the activation agencies’ work, from briefing to execution. Lead the development of activation assets and a touchpoint plan with heavy focus on Commercial Investment Framework
Develop the brand’s digital strategy & agenda based on identified priorities working closely with the Touchpoint Planning-team and markets.
Develop the brands experiential platform to enable customers and consumers to engage and experience the brand, including Lighthouse activation.
Works with the markets and central resource to develop Point of Purchase brand assets that drive consumer engagement and bring to life the brand values and story.
Manage the relationship with and delivery of the agencies involved with the projects and relative marketing spend
Tracks the brands’ performance across markets against the brand dashboard, actively investigating the root causes for performance (good and bad) and course correcting or accelerating accordingly
Lead the “Brand Conference” and subsequent local forums to ensure close collaboration with markets, best practice sharing, ensuring market needs are met.
Own the Brand Budget in all aspects – including working and no-working elements – which an ownership mindset.
Lead the development of activation assets and a touchpoint plan with heavy focus on Commercial Investment Framework
Develop the brand’s digital strategy & agenda based on identified priorities working closely with the Touchpoint Planning-team and markets.
Develop the brands experiential platform to enable customers and consumers to engage and experience the brand, including Lighthouse activation.
Works with the markets and central resource to develop Point of Purchase brand assets that drive consumer engagement and bring to life the brand values and story.
Manage the relationship with and delivery of the agencies involved with the projects and relative marketing spend
Tracks the brands’ performance across markets against the brand dashboard, actively investigating the root causes for performance (good and bad) and course correcting or accelerating accordingly
Lead the “Brand Conference” and subsequent local forums to ensure close collaboration with markets, best practice sharing, ensuring market needs are met.
Own the Brand Budget in all aspects – including working and no-working elements – which an ownership mindset.
20 - 40% Annual bonus
Life Assurance
25 days holiday with option to purchase 5 extra days
Flexible Working
At Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.

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