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Warpaint Digital Content Executive
2 months ago
Warpaint London PLC is an AIM listed company that owns multiple cosmetics brands including W7 and Technic. As part of our omnichannel development plan we have a vacancy for an individual who will help deliver the businesses ecommerce plans within the DTC team.
We are looking for an individual who shares our passion to make W7 the number one beauty brand for visual and written content across all digital platforms. This will be achieved through constant research of our competitors and implementation of best content practices.
Key Responsibilities:
- Visual Content Research: Continued review and reporting to wider team of competitor content and best in class for digital content across Amazon and digital platforms.
- Management of New Content Production: Direct liaison with photography studio and in house team to create new visual product and model content.
- Competitor Analysis: Undertake market and competitor analysis to identify trends and opportunities for improvement in product positioning, including NPD call outs.
- Back end optimisation of digital listings, with all aspects of the product covered and optimised to improve customer experience and enhance visibility on digital platforms.
- Collaboration: Work closely with all marketing disciplines, product development, and logistics to ensure all elements are fully integrated to develop and maximise platform profitability.
- Managing the day-to-day Amazon Seller Central functions, such as catalogue management, product title and detail page copy optimization, A+ Content templates, and Store Front Updates and account health checks.
- Help build the organization's brand identity and brand awareness by developing and implementing strategies that bolster the organisation's online presence.
Key Skills:
- Understanding of the impact of high quality visual and written representation of a brand.
- Knowledge of ecommerce platforms (especially amazon) preferred but not essential.
- Strong organisational skills.
- Creative writing experience in the retail space preferred.
- Ability to work in a fast-paced environment and manage multiple projects.
- Knowledge of SEO and digital marketing strategies preferred.
- Microsoft office.