Marketing & Intelligence Executive

2 weeks ago


Twickenham, United Kingdom Easyfairs UK Full time

No agencies please.
Please note, we are unable to offer sponsorship for this role.

The Opportunity

Innovation, insights, education, entertainment, networking… all terms that are synonymous with what we do at Easyfairs. If you are a Marketing Executive or Marketing Assistant with a keen eye for detail & a passion for data analysis, then this might be the ideal opportunity for you.

Data-driven marketing strategies is at the heart of our approach as we accelerate our digital transformation and continue to deliver exceptional events to our communities. This role, which sits within the Intelligence team, is critical in verifying the success of our strategy, analysing gaps to grow & enhancing our marketing campaigns.

The Intelligence team plays a fundamental role in Easyfairs. Covering a portfolio of events across 5 regions (UK, France, Iberia, Italy, and Algeria) and as part of the central Marketing Intelligence & Technology team, this is the ideal position for someone looking to develop their career in a fast-paced environment.

The focus of this role is to improve marketing campaigns across our full portfolio of events by using concise analysis & reporting. These insights will help the wider teams make data-driven strategic decisions and enhance campaigns.

The ideal candidate for this role needs excellent and consistent attention to detail, with the ability to hit deadlines and work under pressure. This position will be based in our office in Twickenham and report to the Marketing Director.

Through its mission 'visit the future', Easyfairs is ambitious and driven to provide life-changing events for the communities it serves. With over 220 events, 28,000 exhibitors and 1.2m visitors, across 10 venues and 17 countries, we are one of the fastest-growing events businesses in the world, going from launch in 2004 to a global top 20 exhibition company. More importantly, we offer a fantastic working environment in our Twickenham office and a company culture where talent and success are rewarded – and where having fun is one of our corporate values.

About the role

Easyfairs is a dynamic and innovative leader in the events industry (recently ranked #11 in The Stax’s Top 20 Leaderboard). We’re committed to creating exceptional experiences for our customers through a deep understanding of their needs and preferences. As we continue to grow and expand our presence in the market, we are looking for a talented and passionate Marketing Intelligence Executive to join our team.

Responsibilities of the role include:

  • Data-Driven Event Marketing: Collaborate with the marketing team to develop data-driven event marketing strategies that resonate with our target audience, increase event attendance, and drive ROI
  • Customer Insights: Utilise various data sources, including customer feedback, surveys, and market research, to gain actionable insights into customer preferences and behaviours related to our events
  • Performance Analysis: Monitor and analyse the performance of marketing campaigns and events, providing regular reports and recommendations for improvement
  • Cross-functional Collaboration: Collaborate with other departments, such as sales, business development, and operations to ensure alignment and consistency in messaging and customer experiences

The ideal candidate will be/have:

  • A marketer with event experience, with a background of using excel & data analysis
  • Strong copywriting & communication skills
  • Meticulous and consistent attention to detail, whilst working at speed
  • Technical competence and experience in Microsoft Excel and other Microsoft Office products
  • Ability to hit deadlines and work under pressure
  • Curiosity - the want to know why and the drive to find out
  • Clear focus with repetitive tasks
  • English must be fluent and possess high standards of communication and organisation
  • High levels of energy, a positive attitude and commitment

What are we like to work for?

Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for us is very rewarding. Be ready to be challenged daily, recognised openly, and to be part of an ambitious growth trajectory

Benefits:

Birthday day off
Flexible working as well as hybrid working
Fully stocked beer & wine fridge in the office
Enhanced family pay (maternity & paternity)


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