Marketing Assistant

2 weeks ago

Hemel Hempstead, United Kingdom Hollywood Bowl Group Full time
Marketing Assistant - Hemel Hempstead

About The Role

Do you have B2C marketing experience?

Are you passionate about all things marketing?

Are you looking to join a business that is financially stable with very exciting expansion plans?

If so, then look no further

The Why

Join Hollywood Bowl Group as our Marketing Assistant, in return you'll get:

  • Access to our Electric Vehicle scheme
  • 22 days holiday + additional days with length of service
  • 50% off food when you are working in centres
  • Optional pension plan
  • Ongoing training and development with access to development programmes and apprenticeship schemes
  • Free games vouchers every month
  • 30% discount off food and drink for you and up to five friends
  • Access to our Employee Assistance Programme (EAP) for you and your family
  • Opportunity to join our healthcare cash plan
  • Financial long service awards
  • A £15 donation to our charity partner when you complete your induction
  • Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What

Our Marketing Assistant sits in our Marketing team and is based at our Support Centre in Hemel Hempstead with occasional travel to our centres required.

The responsibilities of the Marketing Assistant include:

  • Support the Marketing team in the implementation of the national marketing plan and retail calendar
  • Own the team's marketing information systems, ensuring accurate and up-to-date information on centres and their respective systems
  • Support Marketing Executives and the Brand and Campaigns Marketing Manager with the implementation of marketing campaigns, including key seasonal campaigns, key trading dates, local centre initiatives, and centre investments, e.g. new centre openings and refurbs
  • Brief designers to create marketing assets for a range of audiences and channels for campaigns and centre investments across product categories, e.g. Bowling, mini golf, Food & Drink and Amusements
  • Campaigns will include planning, asset briefing, and copywriting across paid media channels, e.g., social media, out-of-home (OOH), radio and press, POS and merchandising, and content creation via external graphic designers, agencies, influencers
  • Support events, e.g. for launching new centres
  • Report on marketing activities to monitor and measure their effectiveness
  • Support bowling and mini-golf centres and regional teams with tactical marketing initiatives for attraction, engagement, and retention of customers, administering requests from centres using marketing support systems
  • Monitor and keep key systems updated, including the online print and stock management 'toolkit' to meet the needs of the centre team; update the centre's digital screen content; update the image and asset management library
  • Support the relationship with the print and print management supplier
  • Support content creation and reporting for social media channels, such as Facebook, Instagram, TikTok, X, and YouTube
  • Support with competitor research and analysis
  • Support the relationship with the marketing teams of our landlords, e.g., communicating key campaigns, maximising the opportunity of their marketing channels, and making sure our brands are accurately represented in their communications
  • Identify and champion opportunities to enhance the customer experience
  • Own the maintenance of the marketing pages of the HBG intranet
  • Accurately log and code marketing invoices
  • Proofread marketing copy, accurately checking pricing and key customer facing information
  • Support the competition process
  • Support with monitoring and the timely replenishment of stock in the centres
  • Internal communication of marketing initiatives
  • Arrange meetings, focus groups, and workshops

To be successful, you'll have:

  • Minimum of 1 year of B2C marketing experience
  • Good MS Office skills on PowerPoint, Word and Excel
  • Marketing degree, CIM level 4, or equivalent experience
  • Demonstrable organisation and time management experience
  • Able to develop and work effectively to project plans
  • Demonstrable commercial awareness
  • Experience of building relationships with suppliers/agencies
  • Excellent communications skills
  • Able to work autonomously, self-manage and prioritise tasks
  • Able to 'get things done' against deadlines and budgets
  • Good time management and ability to multitask
  • Highly organised with excellent attention to detail
  • Knowledge of and experience in:
  • Marketing asset development
  • Campaign management
  • Social media marketing
  • Copy writing and editing
  • Marketing communications
  • Hold a valid UK Driving Licence and own a vehicle

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with 72 centres across the UK, operating under the Hollywood Bowl and Puttstars brands, we're proud to be ambitious market leaders in experiential family entertainment.

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.


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