Sales Director

✔️Sales Director: Foodservice & B2B- Ingredients ✔️Location: UK Wide ✔️Scope: High Leadership and Strategy ✔️Remuneration: Six Figure Package + Executive Benefits The Company Our client is a UK market leader in the supply of food ingredients and essential commodity-based products . With a strong commercial presence across retail, wholesale, and foodservice channels, they provide a wide range of core ingredients used daily by chefs, kitchens, and manufacturers throughout the UK. Operating in a fast-paced, price-sensitive environment , the business combines global sourcing capability with a sharp commercial edge, delivering high-volume food solutions to customers who depend on value, reliability, and supply chain agility. The business is entering its next phase of growth, with a specific focus on expanding its Foodservice and B2B Channel Footprint . As part of this strategy, they are now looking to appoint a proven commercial leader to take full ownership of the Foodservice and B2B channel. The Opportunity This is a senior leadership role with full strategic and operational responsibility for the Foodservice channel across the UK. As Sales Director – Foodservice & B2B , you will define the commercial vision, shape the go-to-market strategy, and build long-term partnerships with wholesalers, buying groups, and national operators, alongside the total B2B Channel. You will manage a broad portfolio of commodity-led ingredients , delivering high-volume sales performance while building a channel primed for long-term growth. This is a commercially pivotal role that will allow you to shape a key business unit in an organisation with clear ambition and strong leadership. Your Key Responsibilities ✅ Build and execute the UK Foodservice & B2B channel strategy , driving growth across national, regional, and independent customers ✅ Lead the commercial agenda across wholesalers, buying groups, and contract caterers , owning senior customer relationships and negotiations ✅ Lead the commercial agenda across B2B / Manufacturing Channel- owning senior customer relationships and negotiations ✅ Develop dynamic sales plans that reflect commodity pricing, margin protection, and supply-side agility ✅ Collaborate closely with procurement, operations, and NPD to ensure customers receive consistent, value-driven ingredient solutions ✅ Build, coach, and lead a high-performing sales team focused on excellence in customer development ✅ Deliver commercial KPIs across volume, revenue, gross margin, and customer satisfaction , with full P&L accountability ✅ Act as a senior commercial voice in shaping the company’s long-term Foodservice growth agenda The Ideal Candidate ✔️ A senior commercial or sales leader with experience in food ingredients, commodity trading, or value-driven food categories ✔️ Track record of growing revenue and managing key partnerships within the Foodservice, Wholesale, OOH sectors &/or the B2B Channel. ✔️ Strong commercial acumen, particularly around price volatility , value engineering, and trading agility ✔️ Skilled in negotiation and relationship management with large, multi-site customers or buying groups ✔️ P&L responsibility experience in a high-volume, price-sensitive food business ✔️ A team builder and motivator, capable of driving pace, discipline, and results across a growing commercial team Why Apply? ✅ Take ownership of a high-impact, high-potential Foodservice business unit with strong leadership backing ✅ Work in a nimble, commercially driven organisation with long-term customer relationships and trusted supply capabilities ✅ Lead an experienced team and build your own commercial blueprint for channel success ✅ Join a business where ingredients, pricing, and operational excellence are central to the value proposition ✅ Step into a senior role with real autonomy, board-level influence, and future progression into broader executive roles