Marketing Manager

6 days ago


Nationwide, United Kingdom Michael Page Full time
International manufacturing brand looking for a proven Product Marketing Manager to join the business on a 12 month contract; with strong digital capabilities and ideally previous experience in the EV space.
Client Details
Based in West London, Middlesex; this global consumer durables, electronics and telecommunications business export products to over 90 countries and have regional offices across Europe, the Middle East and APAC.
Description
The successful Marketing Manager will:
Develop and implement effective marketing strategies for hardware and software across B2B and B2C markets utilising both digital and offline channels (SEO, SEM, email, socials)
Create effective content across various channels (website, blog, email, socials)
Collaborate with the product development teams to ensure a clear understanding and accurate communication
Conduct market research
Monitor website analytics and performance
Create a content plan to support lead generation
Design and execute campaigns to drive product awareness
Develop marketing materials
Establish relationships with media and PR agencies
Ensure consistent brand messaging Profile
The successful candidate will have:
Both strategic and hands-on marketing capabilities
Proven experience in product marketing - ideally with a focus on hardware / software products. EV product experience highly desirable
Experience managing media and PR relationships
Excellent written and verbal communication skills
Track record of improving search rankings, increasing organic traffic and optimising website performance
Confidence with CRM, email, socials and analytics
Job Offer
An exciting opportunity with a globally recognised business
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