Marketing Manager
1 month ago
Marketing Manager
Our client is a group of companies who are successful distributors of various products. Selling B2B into various markets.
This role is key to the ongoing success of the business, our client is looking for someone who can continue to support the existing B2B marketing activity but also assist in adding a new B2C marketing strategy, focussing on diversifying the business into the consumer market, as they start to offer their products via ecommerce.
Key Responsibilities:
● Development and implementation of the marketing activities for each company within the group which includes online and offline media, including socials, website
● Copywriting - which includes editorials, press releases, brochures, company presentations, award entries
● Manage all social media accounts across companies, LinkedIn, Instagram,
Facebook, TikTok including content, Meta Ads and insights
● To brief and manage Graphic Designer on work needed for brochures, stand design, print ads, showroom artwork
● Create and manage email campaigns for key customers
● Manage all the preparations for 1-4 exhibitions per year
● Communication with key shareholders and managing tasks/events with suppliers and people in different departments
● Working closely with Directors across the Group and especially the sales teams to align marketing with the company's needs and directions
● Keeping on top of invoicing, budgets and merchandise purchasing
● Promote and attend events on-site/webinars and create content, meet with customers and suppliers' marketing teams
● Preparation of strategic multi-channel marketing plans
Person Specification:
● An excellent leader, able to support the business achieve its goals.
● Provide expertise in in marketing to the consumer, to support the introduction and expansion of a new ecommerce division of the group.
● Able to demonstrate success in a previous similar role, to offer expert marketing management and spearhead this change of direction into the consumer market.
● Excellent time-management and planning skills, ability to multitask
● Ability to effectively manage project and campaign timescales to ensure the smooth running of projects and campaigns that run simultaneously
● Creative, motivated, enthusiastic, professional and friendly
● Able to delegate tasks to a team and ensure deadlines are met
● Excellent computer skills, word processing, PowerPoint, Canva etc. (Photoshop is advantageous but not essential)
● Experience with Google Ads and Meta Ads
● Knowledge of Social Media platforms and Social Media Scheduling Tools
● Up-to-date brand knowledge
● Ability and willingness to learn new skills as the business's needs evolve
If you have the skills and experience we are looking for, please apply online with an up to date CV an we’ll be in touch to discuss the role in more detail
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