Regional Sales Manager

6 days ago

West Midlands, United Kingdom Homes for Students Full time

Homes for Students is the UKs largest independent provider of Student Accommodation.

We are currently looking forRegional Sales Manager to join our Sales team, working 40 hours per week, from 9.00am to 5.30pm Monday to Friday.

The role is based remotely, but the successful candidate will be required spend part of the working week, visiting the properties allocated to their geographical area looking after sites in Birmingham, Manchester, Leeds and York. You will also be required to travel nationally as required to attend meetings with clients and central support teams, as well as infrequent overnight stays and will have a car allowance of £3500 per annum added on top of your basic salary.

Purpose of the role:

TheRegional Sales Manager will deliver a robust sales strategy across their allocated properties, and work with internal and external stakeholders to achieve occupancy targets and maximise revenue opportunities. TheRegional Sales Manager will encourage behaviours and activity that increase lead generation, conversion, and retention. Working with the property teams to achieve 100% occupancy you will be responsible for the end-to-end sales process, analysis of results, identifying new opportunities and seeking to improve conversion performance at all levels.

Additionally, you will work with the property teams to ensure campaign delivery is effective and be aware of local opportunities to increase occupancy as well as competitor activity and pricing. TheRegional Sales Manager will need to be fully aware of each propertys proposition and USPs to drive overall performance.

Accountabilities/Responsibilities Strategy

  • Launch and deliver a sales strategy per property, that achieves both occupancy and revenue targets.
  • Monitor the key sales metrics and demographic indicators within the cycle, spotting and acting upon trends, concerns and opportunities.
  • Highlight opportunities to drive revenue within the sales cycle and communicate required changes to the relevant internal teams and clients.
  • Manage the client relationship from a sales perspective. Take the lead on updating clients with changes to the strategy, both positive and negative, and obtain approval for changes as required.
  • Attendance at client meetings, delivering relevant updates and insight.

Team, Training and Onsite activity

  • Drive retention, ensuring rebooker targets are met, all potential customers have been targeted and there is onsite activity to support this.
  • Track all sales metrics ensuring customers have a clear journey through our sales funnel.
  • Work with the sites teams to ensure all enquiries are logged and all sales processes and policies are followed.
  • Review and feedback on the customer sales journey on site; to include show flats, in person and online viewings, social media activity, student experience and reviews.
  • Manage, co-ordinate and deliver sales training sessions to improve overall sales knowledge and conversion performance.
  • Work collaboratively with the Operational teams.
  • Attend and host meetings to discuss team performance, share best practice, and suggest improvement opportunities.

Market Knowledge

  • Completion of competitor analysis and an awareness of the wider student marketplace.
  • Demonstrate a superior product knowledge of all properties within the region, knowing their proposition in detail.
  • Suggest local initiatives for lead generation and work with the marketing team as required.
  • Partnerships
  • Develop local relationships with key stakeholders for possible referral and nominations deals.
  • Work with the partnerships team as required to secure Nominations agreements within the region.

Personal Qualities

  • Must be performance and KPI driven, able to motivate, inspire and engage teams
  • Self-motivated and able to work independently with minimum guidance; confidence in taking the initiative and making decisions
  • A real sense of ownership for the sales performance and delivering high standards
  • Commitment to equal opportunities
  • Willing to be flexible and respond to changing circumstances

Demonstrate a positive can do attitude and to become quickly established to add value to the business In order for Homes for Students to work effectively, you may be required to assist with other areas of work and therefore, you should be prepared to undertake other duties appropriate to the post, as delegated by your line manager.

Whats on offer:

  • Generous holiday package of 25 days, plus bank holidays, to recharge and enjoy life outside of work.
  • Access to a range of exclusive retail discounts to make your money go further.
  • Take your special day off Enjoy your birthday with a well-deserved break from work.
  • Car leasing scheme to make your commute comfortable and convenient.
  • Stay active and eco-friendly with our cycle-to-work scheme.
  • Make a difference in the community with 2 charity days per annum.
  • Life insurance for added peace of mind.

Homes for Students is an equal opportunity employer and a member of Inclusive Employers. We are able to grow and learn better together with a diverse team of employees, so we encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.


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