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Head of Brand and Communications

3 months ago

Fleet, United Kingdom CV-Library Ltd Full time
At CV-Library we have a clear vision, we want to help the world to work by matching job seekers and businesses on the global platform they need to succeed.
Our mission is also clear for all our team, we help people find jobs and develop their careers and we help businesses find the talent they need to succeed. This also applies to our own businesses within the CV-Library group too
We ensure that every piece of work we do at CV-Library ensures we can achieve this, it makes us who we are We have a fun and vibrant culture where results are expected, recognised, and rewarded. Our people make us who we are, we also happen to be a very talented bunch
We have an exciting opportunity for a highly experienced and driven Director of Communications to join our business and play a key, strategic role in developing and leading our internal, external and brand communications globally. This is a highly visible role within the business which will play a critical part in delivering a best-in-class function.
This role is responsible for defining our mar-comms strategy, hiring and developing our team, and building out our capabilities to deliver executable success across internal and external communications, brand and PR.
Working alongside the CMO, your role will deliver upwards towards our high-level business growth objectives, ensuring the communications function is contributing successfully to our ambitious goals and leading excellence inside and outside the business.
You will be a senior communications specialist with experience working in scale-up businesses that have achieved significant commercial growth, through to acquisition. You will be an amazing leader, communicator and collaborator at every level, using your energy to influence and energise the department, and genuinely challenge the status quo. There is huge growth potential and the opportunity to define our Communications strategy for the next 12-36 months, but you will also enjoy getting your hands dirty by implementing your strategy and working on the ground to develop and inspire our team and business.
Key Responsibilities
* Create and execute our communications plan which contributes strategically to our business growth goals in the UK and U.S markets across the next 3 years.
* Build our internal capabilities and team structure through hiring, training and developing our employees. Set strategy, goals and KPIs which cascade down to each team member.
* Drive our brand development, ensuring our global brands become a recognised and relevant voice to our many audiences.
* Drive our PR strategy through strategic media coverage, seasonal and reactive campaigns.
* Lead our content vision and strategy across each online channels (website, blogs, publishers, social media) as well as traditional channels, ensuring continuous focus on customer value and USPs.
* Define our tone of voice both externally and internally, ensuring your direct team and wider business departments are using this effectively and consistently in all communications and content.
* Own the business communications from Senior Leadership to our employees to ensure that we are driving our vision and mission to each corner of the business.
* Work with our Product and Tech functions to ensure there is a shared and seamless understanding of our development and feature roadmap. Translate this into effective product marketing initiatives internally, as well as to jobseekers, customers, and prospects.
* Establish and maintain relationships with key stakeholders, industry influencers, and media outlets.
* Analyse market data and customer feedback to refine marketing strategies and improve campaign effectiveness.
Requirements
* You will currently be working in a communications leadership capacity, looking for your next challenge.
* We are looking for highly experienced candidates who have established their careers in pure-play digital brands, with successful scale-up experience. Experience in the acquisition and investment journey will be highly advantageous.
* 10+ years proven experience working in marketing and communications for high growth businesses.
* You will have strong management experience having built and development high-performing teams across the communications and brand channels.
* Demonstrated success in developing and implementing successful communications strategies which have delivered tangible business advantage and value.
* Desire and willingness to roll up your sleeves and solve problems in an agile, fast-paced environment, with the ability to ensure the function remains focused on its goals.
* Experience with communication channel execution and experience of delivering this using a variety of channels including media, out-of-home, events, content, PR, internal communications, and direct customer communications.
* Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
* Analytical mindset with the ability to use data-driven insights for decision-making