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Head of Category Management
4 months ago
This is a pivotal commercial role for a well-known FMCG brand in a well-established category.
As Head of Category Management, you'll be a key link between the Sales and Marketing functions executing a go-to-market strategy combining Category Management and Shopper Marketing excellence.nSitting within the commercial function and forming part of the senior leadership team, this role is seen as an essential part of commercial growth.
You will execute the following across 3 key pillars:nCategory Development:nLead the Perfect Store strategy, analyzing monthly performance to identify issues and opportunities.nGuide your team in the implementation of NPDs and product re-launches, aligning with company and channel strategies.nCultivate a strategic category vision, guiding your team to execute it across key retailers.nOversee evaluations of range, space, sales, and other critical areas.nShopper Marketing:nDevelop and implement an integrated Shopper marketing strategy to meet key brand objectives.nBuild robust analysis and evaluation tools to support NPD, in-store activations, and marketing initiatives.nShape and direct your team in implementing a successful annual brand and innovation strategy.nTeam Leadership:nCollaborate closely with, and nurture, an industry-leading Category and Shopper team.nDefine a clear career development pathway for your team.nPartner with the commercial leadership team to create a fully functional, motivated group.
What you'll need to own this role:nStrong commercial acumen with previous experience in a category management leadership rolenStrong leadership and mentoring capabilities grounded in empathynProven experience and comfortable with cross-functional stakeholder managementnA passion for data and well-versed in the tools of the trade (Nielsen, IRI, Kantar, Dunhumby, etc)nAble to break down complex figures and translate them into compelling actionable insights
If you have a passion for the FMCG industry and experience in a complex category management environment, we'd like to hear from you
