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Digital Marketing Manager

4 months ago

Bolton, United Kingdom Workforce People Solutions Ltd Full time
Digital Marketing Manager
Up to £40,000 based on experience, plus excellent benefits
Bolton, Greater Manchester
In this exciting role, you’ll fulfil a collaborative and pivotal role in leading and implementing our business-to-business marketing strategies across B2C and B2B business models.
What you’ll do:
* Maintain and build WordPress website
* Experienced in using all major ad platforms – as well as Google Analytics, Google Ads and Google Data Studio
* Creation, updating and maintaining of all corporate documentation including brochures, slide decks using Adobe Creative Suite
* Market trend and audience research for B2B and B2C strategies
* Assist in delivering a digital strategy including creation of digital content, email marketing and online advertising for our recruitment team
* Proven expertise in PPC, particularly Google Ads, to champion and model best practices
* Work collaborative with Sales team using HubSpot, LinkedIn, our sales CRM and other tools and apps, ahead of tracking responses and creating insight reports
* Develop talent attraction strategies to promote opportunities and generate high levels of candidate applications
* Partner with our in-house Social Media Executive to develop our website, sales materials and online and collateral and other relevant content, imagery and literature
* Work closely with our CEO and wider Senior Team to create tailored messages and reach out on their behalf to other business leaders to help create a relevant and strong network of likeminded businesses
Hard Skills:
* Proficient in Adobe Creative Suite
* Essential, UI & UX, HTML & CSS, After Effect or Premier Pro & Indesign
* WordPress web-development and design experience
* Google Analytics, Google Data Studio and Google Ads
* HubSpot knowledge desirable
* Managing PPC for our website
Soft Skills:
* An analytical thinker who is highly organised, with excellent communication skills and attention to detail
* Be able to work to tight deadlines and be organised in your approach in a fast-paced environment on you own initiative. Quickly adjusts to changes in priorities, strategies, or industry trends
* Works effectively in cross-functional teams, values input from others
* Proactively identifies challenges and implements strategic solutions, leveraging both analytical insights and creative thinking to overcome obstacles
* Attention to detail in all aspects of work, from campaign execution to data analysis and reporting
Your package and perks:
* Up to £40,000, based on experience
* Company bonus scheme
* 25 days holiday, plus bank holidays
* Free, secure parking
* Workplace pension
About Workforce:
Workforce are a well-establish, market leading people solutions business, who specialise in the recruitment, relocation and retention of talent in to UK skill shortage areas.
What next?
Our established, modern office on a leafy business park in central Bolton is bustling with diversity, talent and experience. Why not join us?
Apply now