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Senior Digital Campaign Officer

4 months ago

Leatherhead, United Kingdom Optima Recruitment Full time
Overview:
Our client has an exciting and unique new role in their fast-paced environment, where you will manage, lead and deliver effective campaigns within a commercial environment. Our client is hoping to strengthen their internal expertise with extra channels, such as Display and Programmatic advertising as appropriate to achieve their advertising goals.
* Based in Leatherhead
* Up to £38,900
* Monday – Friday, 9am – 4:30pm (37.5 hours per week)
* Hybrid (2 days in office, 3 days at home)
* 27 days paid holiday + bank holidays
Job specification:
* Work collaboratively with senior management and colleagues across directorates to provide effective and efficient delivery
* Develop and execute high quality, engaging digital campaigns which attracts stakeholders
* Work with the team, as well as the Senior Head of Digital
* Develop and implement digital marketing plans to engage and recruit supporters
* Working with the internal teams to implement and maintain comprehensive digital strategies
* Optimise engaging campaigns across primary platforms including social media, SEM, SEO and display advertising as appropriate
* Create structured A/B tests and perform analysis to identify levers impacting channel performance
* Forecast and report on ROI and demonstrate impact on business outcomes
Person specification:
* Educated to degree level or equivalent level
* MUST be a car driver with use of vehicle due to office location
* Significant experience working in digital marketing, campaign management, or similar
* Manage advertising budgets of £250k+ per annum
* Proven track record of successfully managing multiple digital campaigns
* Understanding of digital marketing tactics and strategies to manage digital campaign budgets, optimisation of spending and maximising of ROI
* High level of technical skills and ability including use of marketing automation tools – ie. CRM systems, Google AdWords, SEO, analytics packages inc Google Analytics 4
* Ability to interpret data insights, conduct A/B testing and make data-driven decisions
* Experience with Trello or other project management tools for task scheduling
* Experience of Ads Managements tools (AdsManager, Hootsuite, Dot-Digital, SEM-Rush)
* Knowledge of Adobe creative package, including photo/video editing
* Experience working in the voluntary sector
Additional Information:
* Competitive stakeholder pension scheme, up to 11% of salary
* Cycle to work scheme
* Access to the Employee Assistance Programme
* Death in Service scheme
* Discount shopping vouchers