Copywriter

2 weeks ago

United Kingdom Kasha Full time

Kasha.io is a leading global payment solution provider, headquartered in the Abu Dhabi Global Market (ADGM). Our platform empowers businesses to seamlessly connect with customers worldwide, enabling them to accept payments in local currencies and through preferred payment methods.


Mission and Vision


Our mission is to simplify global transactions and help businesses break borders, fostering growth and expansion. We envision a world where payment barriers are eliminated, making it effortless for businesses to reach a global audience.

Join us in our mission to break payment barriers and achieve global success.

Position Overview:


The Senior Native English Copywriter will be responsible for crafting clear, persuasive, and engaging content across a variety of formats, including blogs, whitepapers, case studies, email campaigns, landing pages, product descriptions, and social media posts. This role requires a strategic thinker with a proven track record in B2B SaaS writing, excellent storytelling skills, and the ability to translate complex technical concepts into compelling narratives.


Key Responsibilities:


Core Copywriting Skills:

  • Produce high-quality, engaging content tailored to B2B SaaS products, with a focus on clarity, conciseness, and persuasive language.
  • Create content across multiple formats, including blogs, whitepapers, case studies, email campaigns, landing pages, product descriptions, and social media posts.
  • Translate technical product features into compelling narratives that appeal to B2B audiences.
  • Write copy for various stages of the SaaS buyer’s journey, including awareness, consideration, and decision stages.
  • Implement SEO best practices, optimizing content for search engine visibility while maintaining readability and engagement.
  • Utilize AI tools to support content ideation and development processes.


B2B SaaS Domain Knowledge:

  • Demonstrate a deep understanding of the SaaS industry, including key terms, trends, and buyer personas.
  • Write for both technical and business audiences, simplifying complex product features and value propositions.
  • Develop content strategies tailored to SaaS-specific needs, such as product onboarding, customer success, and retention.


Strategic Content Development:

  • Collaborate with product, marketing, and sales teams to ensure cohesive messaging across all customer touchpoints.
  • Develop and execute content strategies aligned with marketing and business goals.
  • Create user acquisition copy that drives conversions, including CTAs, gated content, and landing page copy.
  • Conduct research and interviews with subject matter experts (SMEs) to develop authoritative and insightful content.


Technical Skills:

  • Manage content within CMS platforms, such as WordPress or HubSpot, ensuring proper formatting and publication.
  • Use content marketing tools, such as Grammarly, SEMrush, or Yoast SEO, to enhance content quality and optimize for SEO.
  • Conduct keyword research and incorporate findings into content to drive organic traffic and engagement.


Requirements:

  • Experience: 5+ years of copywriting experience, with at least 3 years focused on B2B SaaS content for a self-serve product.
  • B2B SaaS Expertise: Demonstrated experience producing impactful content tailored to B2B SaaS products, with a strong portfolio showcasing relevant work.
  • Content Strategy: Proven ability to develop and execute content strategies that align with business goals and drive user acquisition.
  • Technical Proficiency: Experience with content management systems (CMS) and content marketing tools.
  • SEO Knowledge: Strong understanding of SEO best practices, with experience optimizing content for search engines.
  • Remote Work Experience: Ability to work effectively in a fully remote environment, managing deadlines and deliverables independently.


Soft Skills:

  • Communication: Strong written and verbal communication skills, with the ability to present content ideas and strategies to stakeholders.
  • Organization: Excellent organizational and time management skills, capable of managing multiple projects simultaneously.
  • Problem-Solving: Creative problem-solving abilities, with a flexible approach to handling different types of content projects.
  • Collaboration: Effective collaboration skills, working across teams like marketing, sales, and product, despite being remote.


Preferred Qualifications:

  • UK Market Knowledge: Familiarity with UK B2B SaaS market nuances, including tone, style, and customer expectations.
  • International Experience: Experience with UK-based businesses or international SaaS companies targeting UK audiences.
  • Startups & Scaling Companies: Experience writing for tech startups or scaling companies is a plus.
  • Language Proficiency: Native English proficiency, with an excellent grasp of UK English.


Additional Requirements:

  • Strong attention to detail, ensuring consistency in tone and messaging.
  • Ability to manage multiple projects simultaneously while maintaining high-quality output.

Benefits:

  • Competitive salary
  • Professional development opportunities
  • Flexible working arrangements, including remote work options


Application Process:

Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience

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