Center for Customer Insight

3 weeks ago

London, United Kingdom Boston Consulting Group Full time
WHAT YOU'LL DO

As a Lead Knowledge Analyst (LKA) within BCG's Center for Customer Insight (CCI) and the Customer Demand & Innovation topic (CD&I) within our Marketing, Sales & Pricing Practice Area, you will collaborate and partner in a growing global team, providing industry and/or functional expertise and insights. You will work together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You'll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues.

Additionally, as an LKA you will drive development of intellectual property and knowledge assets to support the sector/topic business, serving as an active contributor to commercialization efforts for the topic/sector, whilst working with business leaders to drive proposals & go-to-market efforts. As an LKA, you may line manage a team of junior colleagues, taking responsibility for their goal setting, ongoing feedback and career development support.

You will contribute to the management and enablement of a high-performing team of quantitative and qualitative consumer research experts within the CCI - with a focus on building processes and governance that allows the team to scale and drive greater impact. Core responsibilities will include:
  • Support internal commercialization of CCI through networking and internal capabilities / awareness-building sessions with key regional stakeholders, development & facilitation of insight trainings for generalists, etc.
  • Being a "face" of CCI in the European and Middle Eastern region, fielding requests for support and serving as an advisor on CCI deployment models for case teams
  • Thought partner to CCI leaders on optimal deployment of the team on cases, business development, and investments given availability and individual growth objectives
  • Oversight and maintenance of the team's capacity and ongoing development / training
  • Manage Europe- and Middle East-based insight vendor screening, relationships, and subscriptions
And as a consumer insights expert in your own right, you will contribute to insight-related proposals, casework, and the development of intellectual property (i.e., original research and publications). You will engage in efforts to improve BCG's proprietary approaches, build methodologies and tools, and guide generalist consultants on the execution of quantitative and qualitative research.

CD&I projects ignite growth for our global clients across industries through best-in-class insights on customer behavior and needs. One project may involve writing a survey to inform the investment thesis for a consumer products client looking at an acquisition in a new category. Another project may involve developing, executing, and synthesizing new qualitative and quantitative research to inform service Innovation for a travel and tourism client. Yet another may necessitate research to renovate the employer branding for a fashion and luxury client.

YOU'RE GOOD AT
  • Solving complex client problems through relevant analytical approaches and customized solutions in your area of expertise
  • Driving development and maintenance of knowledge assets e.g. tools, sector/topic materials, based on different client contexts
  • Communicating with senior stakeholders, demonstrating the ability to engage your audience effectively
  • Managing a portfolio of projects, with strong awareness of business priorities and commercial impact
  • Training, coaching, mentoring and managing junior team members
  • Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment
  • Synthesizing complex quantitative and qualitative data into clear, actionable insights.
  • You excel in fostering team environments and are skilled at working effectively within cross-functional teams to achieve shared goals.
  • Strong ability to leverage and expand personal and professional networks to generate business opportunities and support internal marketing efforts.
  • You have a keen oversight on managing team capacities and skillsets, and in managing training programs to meet current and future demands.
  • Developing customized primary consumer / customer research approaches from scratch based on client needs
YOU BRING (EXPERIENCE & QUALIFICATIONS)
  • 3+ years consulting experience with team management experience and direct experience using primary customer research to address a range of business problems; candidates with consulting experience preferred
  • In lieu of consulting experience, 4+ years minimum industry experience required; 6-10+ years of industry experience strongly preferred in market research
  • Bachelor's Degree required (advanced degree preferred)
  • Fluency in English; French is a plus
  • Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment
  • Experience with the full lifecycle of consumer research: designing the approach / sample, writing questionnaires / discussion guides, managing fieldwork and related vendors, developing analytic plans, conducting data analysis, preparing compelling deliverables
  • Experience in a range of research methodologies (e.g., MaxDiff, TURF, segmentation, conjoint, derived importance, attitudes & usage studies, focus groups, online communities, etc.)
  • Preference for candidates with demonstrated experience using analytical skills to generate insights that inform business strategy; Mastery of Excel required; familiarity with tools such as Alteryx, SPSS, Tableau a plus
  • Strong business acumen and problem-solving capabilities
Our knowledge and research specialists collaborate with global colleagues across BCG to bring expertise and capabilities to the service of our clients. Our team is made up of a diverse pool of knowledge and research positions that allow us to pursue exciting, innovative research careers.
ADDITIONAL INFORMATION

The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.

BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA's business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.

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