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Senior Campaign Automation Specialist

4 months ago

Leamington Spa, Warwickshire, United Kingdom Jaguar Land Rover Full time
Warwick

Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.

WHAT TO EXPECT

You'll be responsible for building, activating and optimising strategic modern luxury communications across the Jaguar, Range Rover, Defender and Discovery end to end life cycles.

You will have a strong passion for our clients and our brands, and will put our customers at the heart of every touchpoint. You will be pivotal in supporting the delivery of key client communications with a richer and more personalised customer experience, which will help to drive stronger activation of our client experience framework and enable JLR to deliver a customer first client experience.

Key Accountabilities & Responsibilities:

Client Journey and campaign prioritisation globally Lead build and activation of global strategic communications programmes with our partners across the full end to end client life cycle using Salesforce Marketing Cloud and our wider Global Tech Stack Work with Martech SME community to align on prioritisation of data availability or tech readiness to activate prioritised campaigns and journeys Recommend and implement continuous campaign improvement actions Manage relationships with key senior and junior business stakeholders through regular input and communications

WHAT YOU'LL NEED

Experience of marketing campaign build and activation via multiple channels Salesforce Marketing Cloud Email Specialist accredited Good knowledge of A/B testing and journey optimisation Experience of working with dynamic content and personalisation, ideally with a knowledge of AMPScript, Journey Builder, SMS, and push notifications, cloud pages Excellent project management skills, including the ability to prioritise tasks and meet deadlines Experience in delivering multi-language campaigns and handing multiple email variants

This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage.