Brand Ambassador

7 days ago

London, Greater London, United Kingdom Pernod Ricard Full time
Gin Portfolio Brand Ambassador

  • Your Manager: Brand Engagement & Advocacy Manager
  • Team: Marketing
  • Location: Homebased
Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally.

We own 16 of the world's top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including:

Absolut vodka, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob's Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 3 businesses:

  • Pernod Ricard UK, which markets, sells and distributes our products in the UK and also drives the global development of our iconic Gin brands through The Gin Hub
  • Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
  • Pernod Ricard Global Travel Retail, the global and EMEA home of the group's duty free, air travel and cruises business.
Your new team

This position sits in our Pernod Ricard UK (PRUK) business.

Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK.

As the world's 2nd largest spirits market, the UK is a key location for our company.

Since 2017 PRUK has also hosted The Gin Hub, the team responsible for managing the Group's unrivalled portfolio of 'Premium+' International Gins globally.


At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees' wellness, inclusion and safety and to making a positive impact on our industry and environment.


Working with the rest of the brand engagement and advocacy team to build and develop a fully integrated team that delivers strategic direction in building brands towards our consumers through advocacy, brand in hand experiential programs, trade advocacy and digital amplification.

As Brand Ambassadors you are the 'face' of the PRUK brand - Gin Portfolio
  • Malfy
, Plymouth, Monkey 47, Plymouth, Beefeater, Ki No Bi

Your unique contribution

You will have four main areas of responsibility:

Advocacy:
Identify commercial opportunities (gain new listings) within the UK trade for your specific brand.

Develop and implement a plan to help grow advocacy, distribution, and visibility for your brand across the UK consumer facing.

Conduct tutored consumer tastings to industry leading standards achieving marketing and commercial objectives. Host your brand consumer and trade events leaving participants feeling highly engaged with your brand. As well as your brand guests whilst in the UK. Work with Brand Homes to activate and leverage with consumer and trade experiences. Develop strong and mutually productive customer relationships delivering tailored and bespoke plans. Provide source of education to the marketing function in terms of up-to-date learnings on the best practice.

Operate with the knowledge constraints in the marketplace these include Responsible drinking codes of conduct on promotion, sponsorship, and sampling.

Awareness of any legislative measures proposed or taken by the government affecting the licensed trade e.g. relaxation of licensing laws.

Activations:
Amplify all consumer activation, events PR through PRUK social platforms as agreed with Advocacy & Education Manager. Be the 'face' of your brand in dealing with trade press /PR activities. Ensure each project we work on is integrated with all the elements of the marketing mix and channels. Design and deliver compelling consumer focused events with customers, optimising the impact of activation resource. Organising events, executing sponsorships, and creating best in class visibility. Manage agencies to ensure projects are optimised

Amplification:
Direct & indirect digital amplification. Deliver and amplify updates on PRUK social media platforms as agreed with Brand Advocacy and Engagement Manager. Push now technology to implemented where appropriate through our activity - always ahead of the game

Who you'll be working with


Internally, you'll work with PRUK and Brand Company Marketing teams, the Portfolio Ambassadors, Commercial, Experiential, Customer Marketing and Digital teams, Field Sales BDE's & CAE's (Prestige, ABC) and RBM's as well as the Customer Marketing team.

Externally, your contacts will be your trade / consumer press and other key influencers, Event agencies and Trade and consumer influences

Your blend of talent

This position could be right for you if you:

  • Have a passion for our brands especially our Gin Portfolio
  • Malfy

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