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Marketing Manager

3 months ago

Alconbury, United Kingdom Peak Performance HR Ltd Full time

This key role will see you take full project management responsibility of our client's printed catalogues/brochures and direct mail programmes across all channels.

You will help build our client's trusted brand and drive efficient and effective responsethrough creative product presentation, a compelling proposition coupled with market leading content - all considered within a strong commercial framework.


Key Responsibilities:

  • Manage the analysis, planning, timing and prioritisation of all print related marketing activity
  • Key contact for all upcoming catalogues/brochures/leaflets and scheduling, production, and release in UK
  • Manage the direct mail campaign strategy and execution built behind a strong commercial rationale with targeted measurement of success metrics such as ROI, conversion, and revenue
  • Deliver effective Audience messaging. Collaborate with Audience teams on segmentation, A/B split testing and targeting, message customization, and audiencefirst thinking.
  • Review direct mail marketing costs and ensure procurement of goods and services is robust, thorough and offers optimum value for money
  • Manage communication between internal teams and external partners for incoming projects
  • Set and manage all project time line expectations, expedite efficient project work flow, and promote unrelenting creative excellence
  • Manage and execute established production schedules and manage print production projects.
  • Work closely with the design agency, print, and mailing houses to ensure deadlines and budgets are met
  • Identify areas of efficiencies and implement improvements in process flow

Person Specification

  • Previous experience within publishing, media or print industry highly desirable
  • Previous experience with sales driving, direct response literature and campaigns B2C/Retail Marketing
  • Excellent relationshipbuilding and relationshipmanagement skills with the ability to deal with difficult situations with tact and diplomacy
  • Data driven and strong on numerical analysis
  • An eye for creative detail and direction
  • Confident when liaising with design agencies, print and mailing houses
  • Excellent project and time management skills
  • Comfortable in a fastmoving, constantly evolving environment, able to operate and collaborate across multiple teams, pivot and adapt to change, and thrive in a fastpaced culture.
  • Proficient in Microsoft Excel / Microsoft Office packages
  • Process driven with the ability to multitask
  • Strong communication skills, written and verbal
  • Proven experience of relationship management / account management of vendors and suppliers
  • Have a sound understanding of the production print process
  • Ability to influence crossfunctionally and pro actively communicate with employees at all levels
  • Must be able to demonstrate key commercial skills, budget management and able to identify areas of cost saving or sales growth