PR And Partnerships Manager

1 week ago

London, Greater London, United Kingdom DR. MARTENS Full time
Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

SO, WHAT'S THE STORY?

Sitting within the EMEA Marketing Team, this position plays a pivotal role in Dr. Martens' brand building activities. You will be responsible for adopting the global PR strategy and developing a compelling EMEA PR strategy to grow and elevate brand demand through campaigns and a product focus. You will also build and manage brand reputation and develop a preference for both brand and products working closely with the EMEA Brand marketing team and country PR Managers to earn media as well as paid partnerships.



THE GIG

As our EMEA PR & Partnerships Manager you will be responsible for:

STRATEGIC BRAND DEVELOPMENT

Developing and driving the EMEA PR and communications strategy for Dr. Martens, in close collaboration with the Global Head of PR, ensuring the focus is on quality media coverage that builds the brand reputation as well as inspiring and growing our consumer baseDrive EMEA PR and communications initiatives/partnerships through efficient campaign and project management, including KPI tracking, reporting and data analysisDrive further digitization of PR in conjunction with digital and media teams - be aware of new social and digital media platforms and influencers relevant to the Dr. Martens target consumersOverseeing the EMEA PR budget including the country PR budgets to optimise spendTEAM LEADERSHIP

Collaborate with cross-functional teams to align on EMEA brand initiatives and storytellingInfluence internal stakeholders and external agencies that represent the brandPartner with global to implement campaign and brand messaging adopted to local needsWork closely with global to maintain an aligned comms schedule and calendar to support EMEA plansDevelop strong collaborative working relationships with country teams, peers and global stakeholders across the businessRepresent the EMEA PR team (hybrid working from London-based office), setting high standards of excellence and ensuring consistent alignment to strategy and objectivesEXTERNAL PARTNERSHIPS

Encourage rich, engaging coverage of Dr. Martens that will make the biggest impact with our EMEA audiences. Driving near-term business impact and long-term brand awarenessEnhance already long-established strong relationships with senior key media and influencers across EMEA consumer titles/storytelling partners.Work closely with the global team on our influencer strategy and elevated content creation in EMEACollaborating with the EMEA ecom team on affiliate strategy and ways of workingOversee the management of day-to-day country requests for editorial and brand-profiling opportunitiesTHE STUFF THAT SETS YOU APART

We're looking for someone who is:

Able to influence, you'll need to lead, collaborate and drive performance through othersKnowledgeable of the EMEA media landscape including traditional and emergent storytellersCourageous, someone with high standards, ambition and who dares to do great workExperienced working for global brands We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

WHAT'S IN IT FOR YOU?

Hybrid working (3 Days in Office / 2 At Home)65% off all footwear and 55% of all accessoriesAward-winning 'Buy As You Earn' Dr. Martens share planPrivate healthcareA dedicated culture team2 paid volunteer days per yearAre you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community. YOUR FUNDAMENTAL QUALITIES

It's never just a job at Dr. Martens. It's a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

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