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PR and Partnerships Manager

3 months ago

London, Greater London, United Kingdom Dr. Martens Full time

Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

SO, WHAT'S THE STORY?

Sitting within the EMEA Marketing Team, this position plays a pivotal role in Dr. Martens' brand building activities. You will be responsible for adopting the global PR strategy and developing a compelling EMEA PR strategy to grow and elevate brand demand through campaigns and a product focus. You will also build and manage brand reputation and develop a preference for both brand and products working closely with the EMEA Brand marketing team and country PR Managers to earn media as well as paid partnerships.

THE GIG

As our EMEA PR & Partnerships Manager you will be responsible for:

STRATEGIC BRAND DEVELOPMENT

  • Developing and driving the EMEA PR and communications strategy for Dr. Martens, in close collaboration with the Global Head of PR, ensuring the focus is on quality media coverage that builds the brand reputation as well as inspiring and growing our consumer base
  • Drive EMEA PR and communications initiatives/partnerships through efficient campaign and project management, including KPI tracking, reporting and data analysis
  • Drive further digitization of PR in conjunction with digital and media teams - be aware of new social and digital media platforms and influencers relevant to the Dr. Martens target consumers
  • Overseeing the EMEA PR budget including the country PR budgets to optimise spend

TEAM LEADERSHIP

  • Collaborate with cross-functional teams to align on EMEA brand initiatives and storytelling
  • Influence internal stakeholders and external agencies that represent the brand
  • Partner with global to implement campaign and brand messaging adopted to local needs
  • Work closely with global to maintain an aligned comms schedule and calendar to support EMEA plans
  • Develop strong collaborative working relationships with country teams, peers and global stakeholders across the business
  • Represent the EMEA PR team (hybrid working from London-based office), setting high standards of excellence and ensuring consistent alignment to strategy and objectives

EXTERNAL PARTNERSHIPS

  • Encourage rich, engaging coverage of Dr. Martens that will make the biggest impact with our EMEA audiences. Driving near-term business impact and long-term brand awareness
  • Enhance already long-established strong relationships with senior key media and influencers across EMEA consumer titles/storytelling partners.
  • Work closely with the global team on our influencer strategy and elevated content creation in EMEA
  • Collaborating with the EMEA ecom team on affiliate strategy and ways of working
  • Oversee the management of day-to-day country requests for editorial and brand-profiling opportunities

THE STUFF THAT SETS YOU APART

We're looking for someone who is:

  • Able to influence, you'll need to lead, collaborate and drive performance through others
  • Knowledgeable of the EMEA media landscape including traditional and emergent storytellers
  • Courageous, someone with high standards, ambition and who dares to do great work
  • Experienced working for global brands

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF . ACT COURAGEOUSLY . SHOW YOU CARE .

WHAT'S IN IT FOR YOU?

  • Hybrid working (3 Days in Office / 2 At Home)
  • 65% off all footwear and 55% of all accessories
  • Award-winning 'Buy As You Earn' Dr. Martens share plan
  • Private healthcare
  • A dedicated culture team
  • 2 paid volunteer days per year

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

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