Experienced Copy Writer

2 weeks ago

London, Greater London, United Kingdom Zizzi Full time

Reports to:
Marketing Director

Location:
Head Office - London may include hybrid working

Salary:
£66'667 pro rata/3 days per week

Requirements:
Journalism/Writing degree or equivalent

Minimum 8 years experience

Purpose of role


To develop and embed a Zizzi Tone of Voice (TOV) across the business, bringing Zizzi's 'voice' to life across all customer and employee touchpoints.


Key Accountabilities of the role

  • Lead, define, develop, and implement a Zizzi TOV to underpin the launch of an evolved brand positioning and the delivery of ambitious marketing growth plans.
  • Create, continually evaluate, and take ownership of all content materials and processes to develop a compelling and distinctive TOV.
  • Be the brand guardian for all customer communications and experiences encouraging, inspiring and training teams to live the brand, bring the essence of Zizzi to life through words and tone.

Key responsibilities

  • Develop a TOV in line with our evolved brand positioning and identity, partnering with an external agency to help develop and shape it.
  • Own the TOV within the business and execute it across a broad range of customer communications and interactions including; menu and dish descriptors, advertising campaigns, restaurant collateral and experiences, website and digital journeys, CRM and social media campaigns.
  • Champion customer research to understand motivating language and nuances in content appeal to support your choice of words and ideas.
  • Continuously think channel first, not just one size fits all, thus producing content that's most impactful and appropriate. Use the right tone and language to connect with the audience.
  • Work collaboratively with both internal and external creative teams to create copy and visual synergy whether it be for quick content ideas or bigger brand activations.
  • Collaborate with regulatory and food teams to ensure our content meets regulatory requirements.

Key behaviours

  • Able to and enjoys switching between strategic thinking and the detail of handson delivery.
  • A natural collaborator your stakeholders will be numerous, and you'll need to build great working relationships with lots of different people and maintain connections across all areas of the business.
  • Genuine desire and curiosity to immerse in the Zizzi brand and embrace the very strong operational focus of the business. Use your experience and passion for copy writing to help transform our brand.
  • A true customer and brand champion who always views everything through the eyes of our customers.
  • Comfortable challenging conventional thinking.
  • Able to work independently and 'manage up' whilst keeping line manager and peers closely aligned and bought into deliverables.
  • Excellent time management and organisational skills, project management ability, with the ability to prioritise work, work with urgency, and juggle multiple deadlines and initiatives.
  • A strong eye for detail

Essential

  • English/journalism degree or equivalent professional writing qualification
  • Experience of using TOV to transform brands and businesses across multiple channels.

Preferable

  • Good understanding of SEO and the role content plays in driving this channel.

Zizzi Purpose & Values

Growth*:

- **You aim to be better than yesterday. We're on a constant journey to be better, so we seek growth as a team, in our business and in the ways we contribute to the world.

Individuality*:

- **You celebrate the differences. We take pride in what makes us special, and encourage everyone to be the best version of themselves whoever they are.

Drive - **You make it happen. We adapt to the challenges of today, avoiding cutting corners, and motivate everyone to strive for more.

Togetherness - **You want to be part of more. We always have each others backs, embracing the challenges as much as the great times.

Fun:

- **You enjoy the everyday. As much as we take our goals seriously, we don't take ourselves seriously.

Reward and Benefits

  • Competitive salary
  • 10 % performance related bonus potential
  • 25 days annual holiday
  • Bupa private healthcare available
  • Pension contribution
  • 50 % off in Zizzi and ASK Italian, 25% coco di mama.

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