Principal Writer

2 weeks ago

London, Greater London, United Kingdom Omnicom Health Group Full time

Overview:

Principal Writer

Reports To:
Associate Creative Director

Location: 12 Bishop's Bridge Rd, Greater, London W2 6AA

About DDB Remedy:

We're a bunch of creative, Intelligent, friendly, Interesting, Interested, diverse and happy people (and dogs). Surprising and delighting our clients and ourselves is what gets us out of bed In the morning.

We have a simple belief — Unexpected Works. Meaning that the best idea is the one you that you could never see coming. And the only way to get there is through genuine creativity. The kind of creativity that scares and excites us at the same time because it's so different. We even get goosebumps just thinking about it. This kind of work takes guts, luckily, we've got plenty of that here.

We're one of the leading Healthcare Communications agencies and our goal is simple, to improve people's health and wellbeing.

We develop strategic solutions, create identities, produce beautiful content, and create experiences for HCPs, patients, salesforces, and consumers across multiple channels.

We're proud of what we do, creating unexpected work that makes a difference.

Our commitment:

DDB Remedy is an equal opportunity employer.

We celebrate individuality and diversity and are committed to creating an inclusive environment and a sense of belonging for all employees without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Everyone has the right to be themselves.

That's why we cherish 4 important 'freedoms', that protect our rights to be creative, to experiment, to be who we are and to feel included and safe at work.

These inform our every word, every action and every result, every day. They are Freedom from fear, Freedom to fail, Freedom from Chaos and Freedom to be.

For us, inclusivity and diversity aren't "nice-to-have" - they're central to our business strategy.

The more inclusive we are, the more people feel they can bring their whole selves to work, the better our work will be.


Position Summary:


The Principal Writer, guides, supports and produces outstanding, medically accurate, pharmaceutical and healthcare campaign material, which reflects the client's brand strategy.

Working as part of a multi-disciplinary team, and as the copy lead, you inspire and motivate other writers, as well as knowing how to delegate and manage resources adequately in order to meet deadlines.

In addition to having responsibility for the copy output of the account you lead, you will contribute to strategic thinking across your key brand(s).

Attending client meetings, you will present professionally to medical and marketing clients, providing a rationale for the content and how it supports the brand strategy.


Key Capabilities:

  • Passionate about medical & copy writing and communicates this enthusiasm to others
  • Always delivers 'great stuff' and ensures their team delivers 'great stuff'
  • Always approachable, always helpful, always mindful of the 'bigger picture'
  • Focused on providing strategic solutions and functioning of their copy team
  • Forms strong relationships with clients and internal agency teams
  • Champion of copy processes and working practices

Responsibilities:

To consistently ensure the delivery of 'great stuff'

  • Writes and manages delivery of scientific content for promotional medical communications activities that meet client needs, internal standards and timelines
  • Is the Lead Writer for a major account
  • Manages numerous projects in a timely manner
  • Provides main point of contact on matters of scientific and copy content for the client and medical experts
  • Forms close working relationships with clients and is recognised as the expert by the client
  • Undertakes line management responsibility and provides ongoing mentoring and support to other writers, especially those in their 'pillar'
  • Considers line reports development and provides appropriate development plans
  • Oversees copy delivery for themselves and other copy team members
  • Discusses briefs with clients and follows agency processes impeccably
  • Able to create a brand story beyond the clinical data
  • Has an excellent understanding of the brand development process and is able to input into this process and contribute in strategic and tactical planning
  • Confidently presents ideas and defends work both internally and externally
  • Delivers masterclasses on their particular copy strength periodically

Demonstrates teamwork at all times

  • Works closely with agency partners to generate original creative thinking
  • Reviews colleagues work and provides constructive feedback including peers, junior team members and freelancers
  • Identifies training needs and contributes to training others as required
  • Works with Client Services to take responsibility for development of plans to maximise opportunities for developing the account
  • Always follows the Agency Standard Operating Pro

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