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Head of Insight
3 months ago
Head of Insight
Full-Time, Permanent
Sutton Coldfield - Birmingham
About Us
At Dignity, we're not your average end-of life service provider; we aspire to be the most trusted and valued companion during life's challenging moments.
As the way we mourn evolves, so does our strategy; we adapt to changing needs, especially in at-need funeral services.
The Role
This permanent, full-time position, reporting to our Director of Data & Analytics will see you leading the delivery of a proactive research & insight programme, working closely with the business's senior management to encourage an 'Insight to fuel strategy' through a deep understanding of current and future business needs.
Integral in delivering a customer centric insight programme to all aspects of the business, this role will represent our customers 'perspective and be their voice in proposition development and competitor positioning; working in partnership with managers and leaders to develop interventions that consistently add value.
You will ensure the delivery of high-quality data analysis, research and user centred analytical tools, transforming intelligence into insights to support a preventative approach, driving transparency so that our data and analytics can be used both internally and externally, to benefit at an industry level.
Let's take a closer look at what your day-to-day will look like:
- Developing an industry-leading 'thought leadership' insight programme
- Developing the post purchase satisfaction survey, ensuring learnings are cascaded across the relevant areas of the business to better improve our customers' experience
- Compiling customer and competitor market and audience information to assess the potential of any new product or strategic development
- Insight for PR overseeing research specifically designed to build the consumer and employer brand in parallel with the Communications team
- Delivering an insight programme to support our Funeral plan business and their partners; generating insight to support product development as well as meeting our regulatory requirements and supporting in delivering customer experience improvements
Must haves we're looking for in experience for this role:
- Experience of influencing and engaging across functions and up to board level
- A strong knowledge and understanding of the role that insight delivers in improving customer experience and in understanding competitor positioning
- A strong understanding as to how strategic insight and thought leadership can provide value to senior management and key departments;
- Capable of interpreting and working with big datasets and implementing insight driven solutions.
- Analytic Experience in qualitative methods of analysis
- Technical Experience in primary and deskbased research.
What you get from us:
- Up to £78,500 per annum
- 25 days holiday + bank holidays
- BUPA Private Healthcare (Self)
- Car Allowance
- Pension Scheme
- 3months full sick pay
- X2 Life Assurance
- Company discounts
What are the next steps?
Equality, Diversity and Inclusion Statement
Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.
We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.
