Midweight Social Strategist

At Publicis London we have one founding belief – that nothing is more valuable than an idea that Moves The World. We're focused on the absolute best of international creativity: be that British brands looking to export or Global brands requiring a London hub. We want the best talent from around the globe to bring their skills to our agency.

Some of our clients include L'Oréal, Essity, Nestlé, Heineken, Renault/Dacia, Tourism Ireland and many more.

Our values are designed to guide the way we behave. We have three:

Empathy: listen with intent, look out for each other, bust your biases.
Invention: Find inspiration in strange places. Never stop experimenting. Make new things and make them useful.
Action: make it collaborative, make it happen, make it mean something.

Our Commitment
As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

You'll be joining our agency at a moment of immense growth. You'll be working on global client Essity as they launch a new brand platform for a key FMCG line as well as supporting the Renault UK team – one of the world's most progressive automotive companies. This last year alone the Renault agency team has won an Effy award for their campaign "Papa Nicole", launched a new brand platform in the UK called "renault.rethink" and won Renault's Social Media business off the back of a successful 2023.

For Renault, we develop advertising across TV, Radio, Press, OOH, digital, and as of April this year social too. This role is twofold: to work on the new social arm of the Renault account as well as supporting campaign and brand planning work on Essity. Therefore the role would suit a planner who wishes to bridge the worlds of both social and brand planning.

Responsibilities

• Support the Essity brand team with campaign planning, user journeys, research, insight generation and creative briefing.
• Deliver effective and actionable social-first strategy on a global and local level, informed by social insight, competitive & market analysis & social trends/behaviours
• Oversee day-to-day social output to ensure that the accounts are delivering best-in-class, social-first creative.
• Analyse social media metrics and reports to measure the effectiveness of existing campaigns to ensure all strategic recommendations are data-driven
• Analyse successful campaign case studies to implement new social ideas and strategies.
• Showcasing a deep understanding of social media platforms, analytics, tools and content executions (TikTok, Meta, and YouTube) in all work created.

• Experience in social media and also brand strategy/agencies
• Proven track record of successful social media campaigns and engagement growth.
• Experience and interest in brand planning
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms, algorithms and trends.
• Creative thinker with the ability to make creative leaps and generate innovative briefs/ideas
• A genuine interest / enthusiasm for FMCG, car culture and the automotive industry.
• Proven experience in content creation, with the ability to ideate, and edit engaging content
• Ability to build and manage online communities effectively.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

#LI-Hybrid