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Chief Transformation Officer

3 months ago


London, Greater London, United Kingdom dentsu Full time

Company Description

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

The chief transformation officer helps organisations realise the true value of digital technology by creating the business case for change, aligning senior leadership for change and helping shape the conditions and capabilities that enable change. You will drive growth creating integrated solutions though the lens of technology, being a trusted partner to our clients helping them successfully embed technology to drive value from their investment.

This role serves as an important member of the CXM UK&I leadership team, partnering across the organization to shape digital technology powered visions for clients. Your deep technology expertise will enhance our technology work product, boost the market profile and perception of Merkle's cx and martech technology capabilities through industry-leading solutions and market-leading expertise, while growing the business. You will be the leading voice for our client's technology organizations, and you will become the trusted advisor to our client's technology leadership. You have a deep-rooted experience with technology, hands-on experience building complex systems, and inspire engineering talent. You are a thought leader in your space, aware of the potential emerging technologies can unlock. This is a growth role so you will be client facing consulting on solutions, proving content and pitching for new business with new and existing clients. This role will naturally cross into commercial model development and you will work closely with the delivery teams to ensure service excellence.

You are a visionary, being able to imagine for clients the role digital technology can play, but you will be a pragmatist in helping them deploy and operationalise it across their organization. You will develop and deploy new commercial and operating models to help us build strategic alliances with clients and technology partners.

You will partner with technology leads within the CXM practice groups to improve employee engagement and retention, skills development, and Merkle's reputation as an employer of choice for accomplished Technology professionals.

You will be collaborative, working with the practice group leads for CX & Commerce, Customer Data Platforms, Analytics, and CRM/Loyalty; dentsu growth teams and Client Leadership Group; Alliances; and the dentsu UK&I group. The CTO is the architect, primary owner, and chief promoter for the vision and application of Technology across Merkle in the UK&I. You will report to the CEO Merkle and dentsu CXM UK&I.

Role Responsibilities

Manage and communicate a vision for the technology discipline across UK&I, while ensuring understanding across the practice groups / technology sub-disciplines and domains Be an executive sponsor on high-profile client engagements across Merkle; consult directly with clients and help steer high priority client relationships. Support new business pitches and client development / cross-sell opportunities. Establish a learning agenda to enrich the community by overseeing industry trends, while focusing on new technology and solutioning at the intersection of our industry-leading capabilities, in consideration of the CX overall solution roadmap and go-to-market plan Work with practice leads to create toolkits, frameworks, templates, and other IP that can be adapted/adopted across the discipline to accelerate time to market while boosting brand and delivery consistency. Oversee and contribute to a thought leadership plan and technology roadmap, working with practices leads, Merkle Marketing, and the broader community building the Merkle CX brand with a consistent voice and tone across multiple channels including digital, corporate comms, and event engagement. Develop mechanisms to enhance the quality of Technology work across Merkle UK&I (, hands-on delivery, pitches, training programs, recurring work share meetings) Work with Client Finance and practice leads to develop cross-practice tracking, reporting, and data visualization (, PowerBI) for staffing and utilization. Establish a DEI strategy for the community that reflects consumer behaviors and the broader marketplace.

Key Performance Indicators

Increased conversion rate of pitch Generation of an incremental sales pipeline Growth and cross sell % increase in 2024/2025

Qualifications

Significant amount of experience; displaying success and progressively increasing responsibilities within the technology space, including consulting organizations to the highest level at top-tier marketing agencies or similar professional services environments Proven track record of defining and leading technology strategy within large professional services firms, or matrixed organizations Domain experience across modern marketing technologies (including CRM, consumer data platforms, and marketing automation), experience technologies (front-end experience delivery, search, latest experiences), commerce technologies (eCommerce, order management, inventory management), and a broad array of personalization solutions. Familiarity with modern patterns (MACH, composability) and enterprise platform ecosystems (Adobe, Salesforce) and data science. An understanding of the craft of engineering, evolving modalities (, the role of generative AI and co-pilots), excellence in modern complex systems and custom software and app development Demonstrated history of public presentation and engagement with leading technology communities Experience in data engineering, making organizations infrastructures ready to take on AI/ML capabilities Degree in Engineering, IT, Computer Science, or similar

Additional Information

What can we offer you

Competitive financial package Family medical insurance Flexible schedule Internal mobility and regional exposure across MENA Diverse, multicultural & collaborative team spirit Global experience with one of the most sought after brands in the world