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Senior Product Marketing Executive

2 months ago

Manchester, United Kingdom KP UK Full time

We are looking for a Senior Product Marketing Executive
to join our Marketing Management
team.


Playing a key role in the Product Marketing Team, you will help us to deliver projects and plans that build our brand reputation and raise awareness to attract and engage B2B customers and generate a pipeline of leads for our core products and services.


Supporting the Product Marketing Manager and B2B Lead, you will manage and maintain our marketing calendar of key dates, to ensure the work of our wider marketing team reflects the wants and needs of our key customer groups at different times in the buying cycle.


This is an excellent opportunity for a Marketing Executive who is looking to expand their skills and build their career with an industry leader.

A detailed job description can be viewed here.

What you'll bring to the role


As an organised and aspiring marketer, you'll be able to work our wider marketing team to shape the marketing plans, making an impact early into the role.


With a proven track record of managing projects and maintaining campaigns, you'll have an eye for detail and feel comfortable in managing multiple priorities to ensure we are successfully delivering growth across a number of business units.


You'll be a great team player; able to clearly and effectively communicate with others and create tangible marketing plans that can be understood and delivered by the wider marketing team.

You'll need to work closely with colleagues to ensure the projects and campaigns you work on are consistent and aligned to business priorities, whilst being comfortable initiating some of the content yourself and project managing from start to finish.


  • Experience in both B2B and B2C marketing would be preferred
  • Proven record of driving and delivering target outcomes against a brief
  • Strong communication skills and ability to build relationships
  • Project Management skills and experience in managing multiple priorities and projects
  • Curious, with a mindset of solving problems for the customer
  • Highly organised with strong attention to detail
  • Qualification or training in a marketing discipline preferred, but not essential
  • Experience of apprenticeship marketing and communications would be desirable, but not essential.
Recruitment checks are undertaken in accordance with our background checking policy. Successful applicants will be required to undertake a Basic Disclosure via the Disclosure and Barring Service (DBS).

What we do
Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

We are part of the Kaplan group, one of the world's largest and most diverse education and assessment providers.

We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses.

Our vast breadth and scope in terms of both capabilities and assets sets us apart.

What we believe in


Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower support, create opportunity, drive results together.


Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds.

We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world.

As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

This includes making sure people with disabilities are given the opportunity to bring their best.

So, if you require any adjustments, or additional support within the recruitment process, please contact us directly and we'll do our best to help.


Our values


We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.


  • Act with integrity
  • Empower and support
  • Create opportunity
  • Grow knowledge
  • Drive results together

What we offer
As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

  • 28 days annual leave + option to purchase more
  • Season ticket loan and cycle to work scheme
  • Big discounts on Kaplan courses for you and your family
  • Private medical, income protection, and life insurance
  • 24/7 confidential helpline providing counselling and other support services
  • Company pension contributions
  • Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
**How to apply