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Data Manager
2 weeks ago
Job Title: CRM Manager
Salary: £27k - £30k
Location: Lichfield (must be within a commutable distance and must drive due to office location)
Are you a data-savvy professional with a passion for ensuring accuracy and relevance in company databases? IRIS are seeking a CRM Manager to join a marketing and sales team at a leading technology partner. In this role, you will hold ultimate responsibility for maintaining and enhancing the integrity of the company's data.
Key Responsibilities:
- Data Ownership: Manage and oversee the initial bulk upload of marketing data into the company database using provided tools, ensuring data is future-proofed.
- Regular Updates: Conduct regular bulk uploads and data refreshes to keep data current and relevant.
- Research: Fill data gaps by researching target job roles at relevant organisations to provide accurate market lead data.
- Data Processing: Cleanse and verify all data used for lead generation, ensuring GDPR compliance, and remove outdated records as needed.
- CRM Maintenance: Input accurate data into the CRM system to maintain compliant and informative records.
- Lead Identification: Use insights from web visitors, social visitors, and intent topics to identify warm leads, add these to the CRM system, and distribute to the Sales and Marketing team for follow-up.
- Marketing Support: Work closely with the marketing team to provide relevant data sets to support campaigns and maximise ROI.
- Segmentation and Reporting: Segment data within the CRM system, build lists for effective email campaigns, and provide monthly reports on data coverage against defined targets.
- Database Improvement: Continuously assess and improve database performance and functionality.
General Responsibilities:
- Adapt to changing roles and responsibilities as needed.
- Endorse and adopt the company's Mission Statement and supporting policies.
- Maintain a Personal Development Plan and participate in relevant training, meetings, or conferences.
- Adhere to company policies, procedures, and health and safety legislation.
- Undertake additional tasks as deemed reasonable within your skill set.
Person Specification:
- Proven researching skills.
- Excellent verbal and written communication skills.
- Solution-based and customer-focused.
- Strong organisational skills.
- Excellent data analysis skills.
- Effective teamworking skills.
- Proficiency in Microsoft Office programs, particularly Excel.
- CRM/database management experience.
- Experience building data lists.
- Ability to work to strict deadlines with excellent time management skills.
If you are detail-oriented, thrive on data accuracy, and want to play a pivotal role in our technology partner's growth, we want to hear from you.
For further information or a confidential chat, please get in touch with Dan Rodrigues.
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