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Insights & Operations Associate
4 months ago
Company Description:
BrandDelta empowers companies around the world to transform the way their Brands can learn and win. We offer deeper answers and more responsive insight designed to give brand P&Ls more control. Our services improve the cut through to results, linking individual actions, brand attributes and choices to market share. For consumers, the insight tooling has leaped forward. It was science-fiction a generation ago to imagine we could find a future home, holiday, night out, or soulmate in minutes on a mobile phone.
Role Description:
As an I&O Associate, you will play pivotal role in turning our unique capability in brand & marketing measurement into compelling insights for Marketing, Brand, and Leadership teams in Global Consumer & D2C organizations. We are scaling and integrating a corpus of cross-channel digital signals from social, search, web, reviews and offline survey datasets to uncover insights, to help our clients & new prospects succeed in the 21st Century marketing.
In this role, you will be responsible for collaborating with both our Clients and Data & AI team in answering the most pressing questions our clients are asking. You'll be using the tooling we've built to get insight rarely available. You will work in a vertical such as Food, Beverages, Beauty & Personal Care. In this role, you're expected to take ownership in the insight process from initiation to final delivery. You'll be defining research question, identifying the relevant data, and presenting the findings to clients and our Product team.
Requirements
- 3-6 years of Professional Experience in a leading Market Research, Start-up, or Strategy Consultancy
- Professional experience in Consumer Insights and/or Marketing Spend
- Passion for digital, social, mobile media, and other new platforms to help us maximize the insight generation process.
- Solid understanding in how FMCGs build brands, and measure their performance
- Sharp thinker and crisp communicator – able to break down complex matters into digestible and actionable format
- Ability to synthesize large amounts of information - and translate into insight
- Autonomous completer-finisher mindset with proven track record in driving
- This is a client facing role and candidates must be comfortable in this environment
- Proven experience in conducting research & understanding various research methodologies
- Experience in Hypothesis-led / Business Question driven storytelling
- A proven track record of writing plans and designing research projects
- Culturally plugged in and literate in modern media from a user & industry perspective
·Must have legal right to work in the job primary location.
Preferred Skills/Experience:
- FMCG Experience (direct/indirect) is a major plus
- Marketing spend effectiveness or Marketing Mix modelling experience
- Social listening tooling know-how
- Educated on a variety of analytical methods, shapes thinking and influences decisions
- Undergraduate or higher degree in Business, Economics, Social Sciences, from a reputable University with a strong academic performance
What we offer:
- Career Acceleration - Fast growth with many opportunities both in the AI-led software and business domains, with board-level clients.
- Health Insurance
- Work Setup – Hybrid with periodic client visits
- Hardware and software for remote working
- Weekly & Monthly All-Hands
- Continuous feedback culture
- Innovation Mindset
Benefits:
- We will pay you competitive salary commensurate with what you're worth, as a high performer.
- We are fully committed to closing the gender pay gap, promoting diversity and inclusivity, and paying people what they deserve to be paid.
- Enjoy the benefits of a flexible work schedule as part of a global team.
- Experience ongoing training and growth opportunities. We will support you with your career endeavours. We are committed to internal progression and offering our team members the best opportunities for growth
