Head of Marketing B2C

1 week ago


Liverpool, Liverpool, United Kingdom MLA (Medical Legal Appointments) Full time

Key responsibilities:

Do you have the skills to fill this role Read the complete details below, and make your application today.

§ Manage and continually develop B2C website and sales portal

§ Develop marketing strategies to drive B2C sales, to meet agreed sales targets

§ Identify and manage third-party lead generation partner companies

§ Plan and manage full digital marketing campaigns

§ Monitor and analyse data related to marketing performance

§ Produce reports on marketing activity and results

§ Manage, develop and promote the brand, to build brand awareness

§ Develop and implement multi-channel campaigns, focused on digital first but also with traditional methods

§ Assist with all areas of marketing, within the business as required

Key Traits of Potential Candidate:

§ All round marketing experience with a digital-first approach

§ Previous experience at a high level, in B2C marketing

§ Experience in lead generation and marketing funnels

§ Experienced in managing email marketing campaigns

§ Experienced in managing third party agencies

§ Experience in paid social media, creating ads, creating copy and managing budgets

§ Stakeholder management experience and ability to build positive relationships both internally and externally

§ Proactive approach to tasks, with a 'can do' attitude

§ Tenacity and drive to seek new business and meet or exceed targets

§ Self-motivation with strong organisational and time management skills

§ Good IT skills including production, presentation and analysis of MI

§ Ability to work under pressure and a desire to succeed

§ Team player with impeccable attention to detail and the ability to multi-task.



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