head of membership and marketing

1 week ago

London, Greater London, United Kingdom British Retail Consortium Full time

JOB OVERVIEW


In order to make an application, simply read through the following job description and make sure to attach relevant documents.

Are you a strategic marketing leader with a knack for driving member acquisition and engagement?


Join our dynamic team as the Head of Marketing & Membership, where you will spearhead innovative strategies to boost retail and associate memberships and lead a talented team.

Utilize your expertise in multi-channel communications and data-driven insights to nurture leads and support our Commercial Director in onboarding new members.

Champion best practices in community engagement and collaborate across departments to ensure cohesive marketing efforts.

If you're ready to make a significant impact and drive success, apply now to become a key player in our Commercial team

IN THIS ROLE, YOU WILL:


Prioritise our targets member categories, creating and delivering multi-channel outbound communications to generate inquiries, nurture leads and support the Commercial Director in closing and onboarding new members.

Use a data-driven approach to help us segment our members according to engagement, company type and other relevant criteria
Act as a driver of best practice community engagement from colleagues across the business.

Work with other team members responsible for marketing other revenue streams to ensure coordinated engagement of our target markets and drive best practices across all aspects of our marketing.

Be responsible for Member Acquisition by creating and delivering marketing campaigns to drive membership acquisition, particularly of D2C brands, digital-first retailers, platforms, and marketplaces in line with our 3-year plan
Share data, define processes, build capability and drive best practices and collaboration across BRC to deliver member engagement and value
Proactive outreach to under-engaged retail members to help them fully harness the value of their membership and thus maximize renewals
Ensure co-ordination and support and drive best-practice across BRC's marketing for all revenue streams, ensuring alignment, efficiencies and cross-marketing where appropriate
Work with Community Managers to maximize value members derive from communities and ensure that member communication is consistent and rationalised across the BRC
Develop and provide internal reporting - tracking marketing activity and KPIs, continually testing activity and impact, using metrics to support ongoing improvement

Drive the marketing and sales of the event spaces at our Covent Garden HQ, The Form Rooms – including process improvement, lead generation and nurture, data capture, and account management.

TO BE SUCCESSFUL IN THIS ROLE, YOU WILL BE:

A commercial outlook, and experience in a proactive B2B marketing environment, combining strong analytical skills with a commitment to delivering engaging communications.

Experience of working with CRM systems preferably Microsoft Dynamics, web-based email (HTML) software such as Click Dimensions and website CMS.

Line management experience
Relevant degree or CIM / postgraduate qualification desirable
Effective time management skills/multi-tasking skills to manage several and diverse campaigns at once
Self-motivated with the ability to work autonomously, whilst still contributing to a strong team environment.
A creative thinker and problem solver who takes a proactive and intelligent approach to their work
A good team player, who understands the dynamics of a small team and the importance of open communication and accountability
Highly numerate with strong analytical skills and thorough understanding of tagging and tracking
Fastidious attention to detail and an eye for design

THE BRC:


The British Retail Consortium (BRC) is the trade body for the retail sector, working with the UK's most exciting companies.

Our mission is simple - to make a positive difference to the industry and the customers it serves.

WHY WORK FOR US?WE OFFER A WIDE RANGE OF BENEFITS INCLUDING:
competitive salary and discretionary bonus
an excellent range of employee benefits, including a private pension scheme, a medical cash plan, private medical and dental insurance, cycle to work scheme & an exercise allowance
investment in your professional development as well as a range of health & wellbeing programmes
flexible ways of working.

The BRC operates core hours of 10 am-4 pm, working hybrid with a blend of working from home and being office-based.

Our office is based in Covent Garden, central to many convenient transport links.

APPLICATION PROCESS & TIMELINE:
To apply or find out more, please contact Roxana Venovski @


Your application will only be accepted if you submit a cover letter detailing your suitability for the advertised role, your right-to-work status, salary expectations and your availability to start a new role .

The BRC encourages applications from all backgrounds and communities and is committed to creating an inclusive environment for all.

If you would like to discuss any accessibility requirements for the recruitment process or the role, please let us know and we will be happy to discuss.


DEADLINE FOR APPLICATIONS:

  • Please submit your application by midnight on
Sunday, 30 June 2024
We may move forward to interview suitable candidates ahead of the closing date.

For external applicants:
we often receive numerous applications for roles of this nature. Please ensure you follow the steps in the application process and submit all necessary details required of you.

If you have not received any feedback within 14 working days of submitting your application, please assume that your application has been unsuccessful on this occasion.

We sincerely thank you for your interest and wish you every success in your ongoing job search. Good luck with your application

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