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Category Executive

3 months ago


West Midlands, United Kingdom Danone Full time
About the job

About the job
We're looking for a Category Executive to join the team, you'll be responsible for building strong data integrity and category insights for the wider category team

Some key responsibilities include:
Insight Development

  • Prepare accurate Category, Channel, Shopper, Customer data and analysis to develop shopper based "selling stories" for customers (including Range Reviews)
  • Responsible for the Category Development Tools maintenance
  • Monitoring market, category and competitor performance on specific projects & delivering crossretailers expertise for the internal forums
Customer Management

  • Supporting on the range review processes across certain customers & formats to grow distribution and share of shelf for Danone UK
  • Analysing the results of range reviews (e.g. distribution changes, share of space, etc.) and the impact in the category (growth/decline by segment, brand performance, customer dynamics, etc.)
Other Projects

  • There is scope in these roles to get involved in bespoke projects based on development needs of the individual & business growth opportunities
About you

About you


In a nutshell, we're looking for resilient self-starters who have true passion for what we do here at Danone, we'll be looking to you to grow our business profitably by cultivating best in class customer relationships and partnering with key internal stakeholders.

In return we will challenge you in role, give you exciting new projects to work on as they land and help you develop and grow within Danone.


We'd love the successful applicant to:

  • Communicate effectively and flex style with a diverse range of internal & external stakeholders
  • Prioritise and plan ahead understanding wider risks and impacts in order to overcome potential obstacles
  • Use data to find insights and make recommendations to help with customer negotiations
  • Identify customer/ shopper needs to create features and benefits for sales proposals
  • Work in an agile way in a fast paced environment
  • Have strong competence with both Microsoft PowerPoint and Excel


We believe in everyone having a career that is unique to them and we'll support you in doing so - whether that's you supporting our health, sustainability, or our people agenda.

Our sales capability plan will also support you in building your functional skills and developing you as a future leader, or whatever your ambitions may be, with opportunities to progress within Sales, Marketing or who knows, perhaps a different function altogether

About us

About us


We operate Smart Working, this means that our 'Danoners' are entrusted to balance the needs of their role, business, and stakeholder needs with their own personal choices on where and how they best do their work.

For this particular role, we'll need you to be able to get to our Chiswick, London office on a regular basis.


Danone are a world leader across 3 categories: Essential Dairy & Plant Based, Natural Sourced Waters and Specialised Nutrition, many of our consumer brands are household names, ranging from heritage brands like Cow & Gate and Harrogate Waters to international favourites like Actimel, Alpro and evian.

In the UK & Ireland and in every market in which we operate, we are committed to delivering health through food and drink to as many people as possible.

'A force for good', we are the first top 10 branded food and healthcare manufacturer in the UK & Ireland to certify as a B Corp. We are part of a growing global community set up to balance purpose and profit, helping to create a better world while thriving as businesses. We want to empower employees to make a difference. They drive our movement to make the world healthier and are steering us to a sustainable future