Marketing and Client Experience Executive

7 days ago


Grimsby, North East Lincolnshire, United Kingdom Forrester Boyd Chartered Accountants Full time

The role:

  • Support the marketing manager in daytoday marketing tasks
  • Help contribute ideas for the delivery of the marketing plan
  • Copywriting for all channels internally and externally
  • Support in the management of all digital marketing channels
  • Create SEOoptimised content for digitally integrated use
  • Liaise with internal stakeholders to obtain content
  • Write creative and engaging content blogs, client case studies
  • Preparation of press releases and management of media contacts
  • Raise awareness of marketing campaigns, activity and success internally
  • Monitor effectiveness of marketing campaigns through all channels
  • Run and analyse client surveys, producing client facing content and internal reports
  • Create strategies to improve client experience at all touch points
  • Manage CRM usage, drive efficiencies and improvements in CRM
  • Support and train CRM users

Desired Skills & Experience:

  • Proven track record in B2B marketing in a professional environment
  • Proven experience in implementing and delivering marketing strategies
  • Good team player
  • Great communication skills
  • A detailed individual with impeccable accuracy
  • Selfstarter, able to work independently, make solid judgement calls and take accountability for work
  • Experience in CX management
  • Experience of using CRM systems
  • Confident user of LinkedIn, Twitter, Facebook, YouTube
  • Creative can write compelling short articles and has an eye for design
  • Can create a campaign in MailChimp, monitor, measure and report on results
  • Datadriven measuring the effectiveness of marketing output
  • Brand advocate valuing and protecting our brands at every touchpoint
  • Innovator you seek out and prove new ways of achieving measurable results
  • Marketing degree/qualification

Why work with us?
-
We support - we're happy to discuss flexible working options to support a healthy work and life balance.
-
We recognise - we celebrate and reward long service awards and promotions.
-
We socialise - we hold regular social events and offer plenty of networking opportunities.
-
We care - we give you access to our Employee Assistance Programme offering confidential advice and support.

-
We develop:

- we ensure staff have a wealth of technical and soft skill courses at their fingertips to enable ongoing learning and personal development.

Need to know a bit more about us?


Forrester Boyd is one of the largest independent chartered accountancy practices with offices in Grimsby, Beverley, Louth, Scunthorpe, Skegness and Hull.

We offer a full spectrum of accountancy, audit and business advisory services to a wide and diverse client base.

As well as accountancy, Forrester Boyd also provides clients with corporate finance and wealth management advice through its group of firms.

We have a pro-active and forward thinking partnership, who are driven to deliver continual growth and development of the practice.

We have 17 partners with an average age of 40 who are very focussed on continual improvement and development of the firm, its services, its efficiency and its teams.

This provides a really great place to work.

We support our people by nurturing talent, providing opportunities for progression and career development, and recruiting the best people to join our firm.


Job Types:
Full-time, Permanent

Schedule:

  • Monday to Friday

Application question(s):

  • Do you have experience in digital marketing in a professional environment?

Work Location:
One location

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