Research and Insight Specialist

2 weeks ago


North Shields, North Tyneside, United Kingdom DFDS Full time

Join our team as Audience Insight Specialist

We are looking for a passionate individual to join our team at DFDS. As an Audience Insight Specialist, you will play a crucial role in supporting research projects to provide invaluable insights to the Marketing Department. If you have experience in insight and market research, and enjoy turning data into actionable business improvements, then this could be the perfect role for you.

Responsibilities:

  • Supporting research projects to inform the DFDS Passenger Marketing function
  • Executing focused research to provide valuable insights for campaign and product teams
  • Managing workload to ensure timely delivery of output
  • Completing analysis of research and providing actionable recommendations
  • Monitoring competitors' activity and providing actionable insights to the marketing function
  • Delivering presentations on customer satisfaction and performance
  • Participating in product development and campaign activities
  • Implementing tools and strategies for valuable insights

About You

We are seeking a candidate with experience in marketing and analytics, who is proactive, motivated, and a strong team player. The ideal candidate will have excellent communication skills, proficiency in Google Analytics, and knowledge of research tools like SurveyMonkey. A degree in Marketing, Business, or related field is advantageous. If you are passionate about problem-solving and delivering results, we want to hear from you.

About DFDS

At DFDS, we believe in the power of diversity and inclusivity. We value contrasting opinions and varied skills that bring out the best in all of us. Join our diverse team and be a part of driving change together. While working with us, you will have access to fantastic benefits including life assurance cover, contributory company pension scheme, holiday purchase scheme, and more.

Employee Assistance Programme includes:

  • Proactive support for financial, emotional, mental, and physical health care
  • Huge range of retail discounts
  • Cashback on various health care services
  • Access to our award-winning Wellbeing platform
  • Opportunity to join support webinars focusing on positive wellbeing

If you believe you are the perfect match for this role, don't hesitate to apply. Send us your CV today to be considered for this exciting opportunity. We look forward to welcoming you to our team



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