Senior Digital Innovation Manager

1 week ago

Reading, Reading, United Kingdom La Fosse Full time

Office Location:
Reading, 2-days per week in Office

At our client, a renowned multinational pharmaceutical and cosmetics company based in France, they are dedicated to developing, producing, and promoting healthcare products in various domains such as dermatology, oncology, and consumer health.Emphasizing research and innovation, their goal is to enhance the well-being of patients globally. The company highly values sustainability and social responsibility, incorporating these principles into their operational framework.The team is seeking a seasoned digital marketer to spearhead the development and execution of the UK's Digital and Media Strategy. This entails overseeing social media, Paid Media, E-retail, Search, and their websites, along with the necessary digital enhancements to ensure the business's future success in the UK and Ireland.A primary focus will be on enhancing the online presence and visibility of their brands, as well as boosting engagement levels on social platforms.You will collaborate with colleagues from diverse teams and countries to devise annual campaign plans aligned with brand strategies and commercial objectives. Additionally, you will work closely with the Marketing team to formulate the Paid Media strategy.As a pivotal stakeholder, you will actively contribute to shaping the company's digital strategy, advocating for best practices in digital user experience and content based on expertise, industry standards, and analytical insights.Develop and implement an efficient content marketing strategy, seeking input, endorsement, and backing from key stakeholders, tailored to target audience, brand, and essential themes.Overall, you will be accountable for overseeing, leading, and nurturing the Digital Marketing team (currently one direct report).
Regularly convene with teams to define and supervise digital advancements.Lead the content, web, and related sectors to deliver exceptional digital experiences, drive traffic, and produce reputation-boosting content that aligns with the business's strategic goals, backed by analytics.Foster innovation and motivate the broader Marketing team to explore and identify emerging digital trends, including technological advancements, content production, and deployment.Collaborate with the Sales Team to bolster the growth of their E-retailers and Amazon through Brand assets and campaigns, harmonized with the overarching marketing strategy.
Digital Performance Management:

Initiate and oversee digital marketing campaigns, monitor conversion rates, and collaborate with the wider marketing team to refine the website.

Execute brand-specific digital reporting, take proactive measures to optimize based on insights.
Enhance online sales and social commerce by maximizing traffic conversion into volume and value.
Take charge of brand Digital Tracker and enhance return on investment.

Online Brand Management:

Ensure the adherence to and implementation of the strategy across all digital platforms and in all content creation, following specified authorization procedures.

Elevate the brand image and visibility through enriching online content, such as editorial materials, product details, and images.
Give priority to crucial digital initiatives for the brand and explore new prospects.

Website Management:

Ensure the smooth operation of the brand website on a daily basis – incorporating content updates (collaborating with the brand team), addressing technical issues (escalating tickets globally), and maintaining SEO excellence (coordinating with the global team).

Enhance efficiency and governance by integrating IT tools (e.g., PIM/DAM/Content bank)

Responsible for planning and overseeing the budget for digital marketing.
Actively participate in committees and task forces requiring digital expertise.
Manage relationships with third-party digital agencies and suppliers.


Preferably, you have experience in a reputable corporate entity (FMCG / Beauty) as well as an SME or startup, showcasing hands-on leadership in digital strategy.

With 10 years of Marketing experience, ideally across Trade/Shopper Marketing, Digital, and Brand - D2C experience is advantageous.
Hands-on involvement in digital marketing, encompassing content creation and activation.
Display entrepreneurial spirit, inquisitiveness, adaptability, excellent communication, and teamwork abilities.
Experience in media planning and buying is a plus.

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