Growth Marketing Manager
2 weeks ago
Working as a senior marketing executive/marketing manager in either a recruitment company or a supplier to the recruitment industry and has experiencing of mentoring/managing people.
Has previously had MQL/SQL targets or has a desire to move away from a "branding" role and has strong commercial awareness as to how activity translates to results.
Meet's Growth Marketing Manager is a pivotal role in empowering the sales team and engaging the Life Sciences community.
With a focus on account-based marketing strategies (client-based) to drive predictable revenue and campaigns to maximise the lifetime value of our contractor base, this role will utilise all the technology we invest in - specifically across the Bullhorn ecosystem (CRM, automation, and analytics).
This person will also be the lead on any employer branding campaigns that Meet secures as part of its Consult service offering.
The person will be encouraged to try, fail and learn - building campaigns that resonate with Meet's vision, engage our community, and create memorable experiences for both candidates and clients – ultimately with the aim to create qualified leads and revenue.
It requires a technically creative yet logical mind which is focused on solutions and results.The role will have two direct reports which includes a Senior Content Writer and a Senior Videographer.
Reporting into the VP of the division, the person in the role will help realise opportunity, turn data into decisions, and engagement into growth for all of Meet's global offices.
Manage the execution of our automation strategy across our CRM platform to continuously engage with the Meet community based on their active status~ Share opportunities with CSD and 360 sales teams around At Risk customers and new business opportunities
~ Understand and evolve the recruitment process to maintain data integrity, segmentation and clear touchpoint opportunities for engagement and feedback (including NPS) purposes
~ Create, execute and create recommendations based off of a bi-annual sentiment survey
~ Day-to-day management of the content team ensuring that we are hitting associated targets around website performance, social media presence and lead generation.
Proven knowledge of delivering Account Based Marketing campaigns including management of a CRM
~ Project management experience to navigate strategies and campaigns with precision and purpose to hit agreed milestones.
~ A history of successful strategy implementation, with metrics to back up your wins.
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