Marketing Executive

2 weeks ago

London, Greater London, United Kingdom International Schools Partnership Full time

HEAD OF PRODUCT MARKETING

We are International Schools Partnership (ISP), a leading global educational private group (aged K-12) counting with more than 10,000 students in 82 schools across 23 countries.

We're looking for a passionate and strategic marketing leader to champion our products in the marketplace.

As Head of Product Marketing , you will be responsible for crafting compelling product narratives, driving demand generation, and spearheading successful product launches.

We are looking for someone who has experience on brand and communications, who is ready to influence a growing organization with its passion, experience, and attitude.

Kind, open-minded, bold, creative, determined, hands on.

An individual that can inspire groups, someone that feels comfortable presenting to senior stakeholders on Mondays, writing a piece of content on Wednesdays and coaching colleagues on Fridays.

This role leads a team of 2 Product Marketing Specialists and the In-house Graphic Design team and will closely collaborate with the Brand Content and Communication Manager and Brand Digital Marketing Manager.

The Product Marketing Team Lead will report to Group Head of Brand.
Native/Bilingual English is required as this role will need heavy copywriting skills. Fluent in Spanish is a plus.

Lead the product marketing team, defining a clear vision, setting ambitious goals, and fostering a collaborative and high-performing environment where everyone thrives.

Collaborate closely with Learning & Innovation, EdTech, Human Resources, and other departments to ensure marketing efforts align seamlessly with overall organizational goals.

Bridge the gap between central and regional/local marketing functions, ensuring all marketing activities support enrolment and retention goals, and ultimately enhance the customer experience.

Drive the development of consistent messaging frameworks and ensure consistent communication across all channels (internal and external).
Conduct thorough market research and competitor analysis to inform effective product positioning and messaging strategies.
Product Launch & Assets development

Craft compelling product messaging and marketing collaterals that resonates with target audiences across various channels (online and offline) to drive engagement and action.

Oversee the creation of engaging content (e.g., marketing collaterals for schools, presentations, social media updates, newsletters, and website content) tailored to specific audiences.

Partner with the content and communications and digital teams to develop a cohesive content strategy for all marketing channels.

Identify opportunities to leverage and repurpose content across different areas of the business to maximize impact.
Foster a positive and informed organizational culture by developing and implementing effective internal communication strategies.
Implement tools and metrics to measure the effectiveness of marketing initiatives.
Regularly report on marketing campaign performance and its impact on achieving business objectives to the leadership team.
Manage the product marketing budget and resources effectively to maximize return on investment.
Experience : 7-10 years of progressive experience in product marketing or related roles, with at least 2-3 years in a leadership or managerial capacity

Leadership Skills:
Strong leadership and management skills with a track record of building and leading high-performing teams. Proven ability to develop and execute long-term product marketing strategies that drive sustainable growth and competitive advantage.
Strong influencing skills to gain buy-in and support for product marketing initiatives and strategies.
Demonstrated ability to work hands-on and take a proactive approach in executing marketing initiatives

Analytical Acumen:
Strong analytical and quantitative skills, with the ability to interpret data, extract insights, and make informed decisions. Proficiency in using data analysis tools and platforms to track and measure marketing performance.
supporting others in their continual learning, development and growth.

~ Community Focus. helps others feel valued; Begin with our children and students . Our children and students are at the heart of what we do. Wellbeing and safety are both essential for learners and learning. We apply school policies and procedures and embody the shared ideas of our community.
We make financial choices carefully based on the needs of the children, students, and our schools.
We positively engage with personal and professional development and school improvement.

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

ISP Commitment to Diversity, Inclusion and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics.

Please check our global website to learn more about ISP and our mission to deliver amazing learning experiences to our students across the world:

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