Gtm Design Lead

1 week ago

Newbury, West Berkshire, United Kingdom Vodafone Full time

Role purpose:


We require an experienced GTM leader to build and drive a 'SoHo & SME segment' focussed GTM Design function for our Global Vodafone Business Portfolio of adjacent solutions (our ever-evolving portfolio currently has solutions across - Digital Apps, Security, Unified Comms, SDWAN, Cloud & Edge and is constantly expanding).

This is one of the fastest growing areas within Vodafone and our ambition over the next 5 years is to multiply this growth many-fold.


This GTM leader will be responsible for building a high performance and diverse - 'SoHo & SME segment' focussed GTM Design team that works closely with Portfolio, Propositions, Marketing and local OpCos to design and build GTM strategies, to launch and accelerate products and propositions to drive this exponential growth.


This team will be responsible for:

  • GTM Design: Understands
  • "Customer behaviour & pain-points", "Market dynamics", "Existing Sales Drivers & Sales Motions" and "Propositions" to create and drive an overarching GTM strategy design for key propositions and for key customer segments
  • Define, Design and Prioritise sales motions for key Segments, Channels and Propositions as well as their KPIs
  • Drive the execution of these GTM strategies & designs across key OpCos being accountable for the ontime delivery of the plan
  • Build and drive sales launch campaigns with the OpCos in order to achieve financial targets
  • Build a content structure guideline and build repeatable 'Campaign in a Box', providing contents to the marketing function for the campaign activation through the vodafone digital channels
  • Intervention acceleration Plans in order to align the performance to the targets
  • Work closely with Partners to define and drive jointGTM growth plans
  • Work with Portfolio, Planning & OpCo Segment leads to build long term ambitions
You will be ambitious and innovation hungry with a customer first and people-oriented mindset.

You will have a good balance of portfolio, commercial and marketing acumen and be an inspiring leader that can help drive this business forward for Vodafone.


With us you will:

  • To build a high performing and diverse
  • SoHo & SME focussed GTM Design function
  • Define overarching GTM Designs / Strategies for key VF Business Portfolios and for key customer segments
  • Drive the execution of these GTM strategies & designs across key OpCos
  • Create Demand Gen frameworks / guidelines
  • Drive commercial performance by delivering actionable insights to improve effectiveness and increased ROI of all GTM activities
  • Work with key strategic partners to create and drive jointgrowth plans
  • Work closely with Sales, Marketing, Portfolio, Propositions across Group and OpCos to drive growth
  • Work with Portfolio, Planning & OpCo Segment leads to build long term ambitions

Who you are:

  • A good balance of experience across Product / Portfolio management, Commercial Management and Marketing
  • 10+ years' experience in the Digital / Telco space
  • Experience in dealing with SoHos & SMEs
  • Ability to lead diverse, crossfunctional, global teams with knowledge of Agile working key principles
  • Ability to work with strategic partners
  • Relationship building skills within a complex matrix structure with good communication skills for dealing with internal and external stakeholders
  • Experience of operating at a management level with a record of accomplishment in identifying and influencing key decision makers.
  • Excellent communication skills, both written and verbal
  • Selfmotivated, ambitious and innovation hungry.

What's in it for you:

  • Yearly bonus: 10%
  • Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
  • Charity days: 5 days/year
  • Maternity leave: First 13 weeks are fully paid followed by 26 weeks of half pay
  • Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
  • Access to: private medical, private dental, free health assessments, share save scheme
  • Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan

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